Meanwhile,
These chinese holidaymakers sunbathe hood:
In China. However, summer holidays give rise to one of the largest tourist movements in the world. Consequently, And on the beaches. Similarly, an accessory attracts all eyes: the “facekin”, anti-UV hood symbol of an ideal of beauty against the current of Western standards.
Since 1999, China has experienced a real tourism revolution. Furthermore, On the occasion of the famous “Gold weeks”. For example, these periods of leave limited to three per year, hundreds of millions of Chinese hit the road. Furthermore, These massive departures are the largest movement of vacationers in the world, with more than 400 million people in the moving.
The worship of the pale complexion – These chinese holidaymakers sunbathe hood
On the Chinese beaches. Similarly, a clothing phenomenon surprises: many people wear colorful hoods these chinese holidaymakers sunbathe hood that fully covering the face. It is the “Facekin”, anti-UV protection driven to the extreme.

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This fashion responds to a deeply anchored aesthetic imperative: preserving the whiteness of the skin, synonymous with social success and beauty. A tourist explains: “My skin would get red and it could hurt.” Another adds: “I want to avoid having tanning spots. It’s really ugly. I would no longer dare to be in front of people. ”
A saleswoman thus sums up this standard: “In China. the standard of beauty is to have a white complexion. As the proverb says: ‘Having a white complexion removes three big physical defects’. You just have to be white to be beautiful. “
A booming market
The “Facekini” is no longer a simple anecdotal accessory. Its sales jumped more than 30 % in a year, pushing certain brands to make it their specialty. New models, more trendy and more practical, are emerging regularly.
Beyond the hood, other protections complete the equipment: K-Way with hooded jackets, covering glasses, eye holes masks … or even with a specific opening to drink with straw, without these chinese holidaymakers sunbathe hood ever exposing your face.
An aesthetic that divides
If many adhere to this trend, some remain reluctant. “It looks like a skull,” says a vacationer. “Maybe it protects the sun well, but I find that this mask is scary.”
China. with its beaches to the air of high sun protection parade, shows once again how aesthetic and cultural codes can shape radically different trends from one continent to another.
Find the program “Vacances XXL: China in excess mode” available in streaming on RTL Play.
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