If you went up to 30 or 50 %, it was almost the disappearance of the business, only crumbs were left. “
“Since April, we go through all colors, Declare Thiery has. The Yo-Yo generates insecurity. We go from 0 to 10 %; 30 is announced; We even go up to 50 and finish at 15 %. It is clear that if you went up to 30 or 50 %, it was almost the disappearance of the business, there were only crumbs. Not to mention that it is necessary to add the drop in the dollar, between 12 and 13 %. It was more than 25 years of work that fell to zero! “
We are present in the United States through the great American and world retailers who have national coverage. We are really everywhere. “
The Société Desobry is indeed present in the United States “minorly ” Since 1995 but has accomplished there “Colossal work from 2000 “year of the company’s acquisition by Thierry Huet. “”We are there through the great American and world retailers who have national coverage. We are really everywhere. “
“Fixed data”
In practice, as the CAP of Washington changes, “I was not going to start gathering the teams and making 17 plans according to the successive news, RacConed Thierry has. I was waiting for August 1 because what is important is to react from a fixed data. “
We attack Ursulan von der Leyen, I say that she found the best deal in a hurricane. “
To those who “Shout in scandal” By evoking the trade agreement which took place on the evening of July 27 between the United States and the European Union, he replied: “The scandal has existed for 60 years. For the age of 60 years, Europe has left its full defense in the hands of the United States. We have abandoned a lot, and voluntarily. This allowed us not to pay a credible defense policy. Europe is still divided, it has been given relatively little power, there is no political Europe. “ “We attack Ursula von der Leyen, I say that she found the best deal in a hurricane. We will try to save part of this business“He continues.
We come from afar, we had a huge risk. What was the alternative? “
“Do not make me say that customs duties, I’m happy; it is clearly an obstacle to economic development, analyse–he, he But we come from afar, we had a huge risk. What was the alternative? Meet with 30 or 50 % customs duties? Within such a short time? With a whole series of sectors to abandon and shovel layoffs? When Madame von der Leyen arrives by representing 27 states, with limited power in front of someone who has enormous power, who can decide for the United States, the game is complicated. She probably tried to save as much as possible, probably having in mind the German view (the automotive sector to be defended, editor’s note) that I find the best. “
Thierry Huet, boss of the Biscuiterie Desobry: “We have always wanted to protect the Walloons from reality. There is a lack of political courage”
“Within 72 hours” agreements
Last week, at Desobry, the situation was analyzed “Customer by customer, retailer by retailer “.” Each of them was contacted to renegotiate. ” The goal was to reach agreements “within 72 hours”. While “The food margins do not allow to digest 15 %”, The question was: “Who supports these 15 %? Who digests what?” With three options on the table: “Either the retailers take care of 15 % and increase prices in the United States, with the risk that they reduce volumes purchased and therefore a loss of business to the key; Either we share, and take 7.5 %, it hurts; Either the customer takes nothing and we then decide to stop collaboration “.” This is the first scenario that I try to defend, of course “, he said.
Delocating in the United States, for the moment, it is not envisaged and, honestly, it is not possible. “
And Thierry Huet to point out: “At the food level, not everyone is equal to this situation. Multinational food has production units all over the world. Ultimately, I may go a bit far but it is my interpretation, they are even very happy because they can produce in the United States when their competitors take 15 %”. No question, however, for Desobry to relocate production in the United States: “This would mobilize too much capital and prevent us from carrying out other projects on other markets. For the moment, it is not envisaged and, honestly, it is not possible. “
I would go tomorrow in India, I would sell 5% of what I sell on the American market. “
An SME “really shaken”
The boss of the cookie also recalls “that it is easier to do business with the United States, more open to our products, than with Europe where we remain, in food, very nationalist or regionalist. that the concept of export is very different between countries like France or Germany which have an internal market of 60 or 80 million inhabitants and Belgium with a Belgian who, him, must export. minimum “. “So say that if we don’t go to the United States, we will go elsewhere, it’s quickly said, he underlines. In addition, you also have to go to a country with a capacity to buy, consume and therefore a high standard of living. I would go tomorrow in India, I would sell 5 % of what I sell on the American market. “
I hoped that this year would be a little quieter, it is not … “
“We remain an SME, conclutt thierry has And we have been really shaken for 5-6 years with the COVIR, the rise in energy prices, raw materials and wages. I hoped that this year would be a little quieter, it is not … knowing that if in 2025, we are still protected from the Dollar effect by agreements concluded at the start of the year, in 2026, the dollar impact will have to be added to customs. “”
These Belgian companies against Trump
The Libre Eco continues its summer series on Monday on Monday which goes to meet Belgian economic officials facing customs duties imposed by US President Donald Trump. As a reminder, an agreement has occurred on July 27 to apply 15 % of taxes on the vast majority of European products that will enter this August 7 on American soil. What impact on our businesses?
