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The Okay distributor responds to the demand for flexibility of its. However, customers by extending the opening hours of its local brands. 
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Okay, a proximity brand of the Colruyt Group, formalized the opening of its stores on Sunday morning from early 2026. Similarly, This decision, announced four months after a first intention, was made after discussions deemed constructive with the social partners. Nevertheless, An agreement was reached to best reconcile customer expectations and staff needs.
Stores will be accessible every Sunday from 8 a.m. Similarly, to 12:30 p.m. For example, “The societal context is experiencing major developments. Similarly, and consumer habits have radically changed in recent years,” said Christophe Dehandschutter, director at Okay. Furthermore, “Customers want to benefit from more flexibility to shop on this chain stores turn decides Sunday. For example, This has an impact on staff. and it is essential to take into account both the needs of employees and customer expectations. “Sunday customers mainly need bread, pistols and fresh products, for the same day or for Monday morning,” continues Christophe Dehandschutter. “It is precisely on these assortments that we concentrate with Okay. which makes it the ideal sign of Colruyt Group to adapt to demand. »»
This development is part of a trend already observed within the Colruyt Group. Other brands in the group. such as Okay City, Okay Direct, Cru, Comarché or the majority of Spar stores, already welcome their customers on Sunday.
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this chain stores turn decides — This chain stores turn decides: The Okay distributor responds to the demand. for flexibility of its customers by extending the opening hours of its local brands. Okay, a proximity brand of the Colruyt Group, formalized the opening of its stores on Sunday morning .
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