While most car manufacturers sail in sight in a heckled market, it displays insolent health.
The manufacturer with a diamond continues to get out of the game in France and in Europe. Thanks to increasing sales, a renewed range and an electrical and hybrid offer acclaimed, the brand is an essential leader. Renault dominates the market, both on the electric segment and on the hybrid, and strengthens its link with the public.
Renault, the quiet force on a heckled market
Difficult not to notice the singularity of Renault in the current automotive landscape. Where many competitors are struggling to keep the course, The diamond brand continues to climbcarried by business results that detonate. In the first quarter of 2025, Renault Group recorded an increase of 2.9% of its world salesreaching 564,980 vehicles, even though the European market fell by 2%. It is an understatement to say that the brand outperforms. In France, the diamond manufacturer consolidates its number one place, with 152,846 registrations and a market share of 18.1%, up 1.8 points.
This success owes nothing to chance. It relies on a renewed range, where electricity and hybrid hold the top of the pavement. The Renault 5 e-tech, for example, rose to the top of electricity sales, crossing the milestone of 16,722 copies sold on the semester. No surprise, therefore, to see the city car to take the top of the classification, far ahead of its pursuers. The arrival of the version Five At less than 25,000 euros and the return of social leasing also promise to maintain this dynamic in the coming months.
On the hybrid market, the brand has also occupied first place since 2023with a market share of 32.5%, more than 10 points ahead of the next one. The Clio remains the best -selling car in France, with 56,301 units sold and an increase of 16.2%. By its side, the symbioz and the captur invite themselves in the top 5.
The diamond manufacturer dominates both on the individual’s channel (16.8% market share, up) as well as that of fleets (23.8%, stable). Even on the segment of utility vehicles, the brand remains in the lead, with 51,218 registrations and a market share of 27.6%.
A link renewed with the French
At Renault, accessibility remains a watchword. The Clio, proposed at less than 17,000 euros, illustrates this general positioning which wants to make the mobility affordable for the greatest number. But the brand does not lock itself in a logic of volume at all costs. She assumes a rise, reinjecting value in her products and treating their image. This double approach seems to bear fruit. The latest launches already represent almost 28% of the group’s turnover, and this proportion should continue to grow by the end of the year. Renault thus offers one of the most recent range on the European market, while extending its international presence. This renewal is accompanied by a rigorous management of costs, essential in an unstable macroeconomic environment. Renault took the lead by initiating additional cost reduction measures.
Beyond the figures, Renault also cultivates its emotional capital. The announcement of the opening, in 2027 in Flins, of a place dedicated to its historical collections, iconic cars, works of art and archives, testifies to a desire to celebrate 125 years of history and passion. This project, open to everyone, aims to share the richness of the brand’s industrial and cultural heritage, while strengthening the link with the French. It is a winning bet, if we believe the last posternak/ifop barometer, because in June 2025, Renault has become the favorite automotive brand of the French, with a record image gain of 10 points. There is, in this trajectory, a perfume of revenge. Long criticized for its lack of modernity or its technological hesitations, Renault has been able to transform its weaknesses into assets. By focusing on innovation, the diversity of its offer and the valuation of its history, the brand has offered a special place in the hearts of motorists.
