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Tim cook announces apple ready:
Apple Managing Director Tim Cook said on Thursday that the iPhone manufacturer was ready to spend more in order to fill his delay in the face of his rivals in the field of artificial intelligence. Moreover, whether by building new data centers or acquiring a major player in the sector. For example, This is a real turning point for the company, traditionally recognized for its prudent budget management.
Apple is struggling to monitor the pace imposed by competitors such as Microsoft. Nevertheless, Google (alphabet subsidiary), who have attracted hundreds of millions of users to their chatbots and assistants powered by AI. However. Nevertheless, this growth was accompanied by colossal spending: Google plans to invest $ 85 billion in the coming year, while Microsoft should exceed $ 100 billion, mainly in the construction of data centers.
Apple, for its part, has so far tim cook announces apple ready reached external providers for part of its cloud computing needs. Moreover, Despite a very publicized partnership with OpenAI. Nevertheless, Chatgpt creator, for certain iPhone features, the firm has favored internal development of its AI technologies, in particular for the improvement of its Siri voice assistant. Therefore, The results are mixed: Siri’s overhaul has also been postponed next year.
During a conference call following the results of the third tax quarter of Apple. analysts stressed that the firm has historically never achieved big acquisitions and wondered about a possible change of strategy in order to concretize its ambitions in AI. Tim Cook then revealed that Apple had already acquired seven small businesses this year. said he was open to the idea of larger buyouts.
“We are very open to mergers and acquisitions likely to speed up our roadmap. We are not stopped at a particular business size. even if, so far, tim cook announces apple ready the acquisitions made this year are small, “said Tim Cook. “We just wonder if a business can allow us to advance faster. If so, then we are interested. »»
Apple is used to buying small companies with very specialized technical teams, in order to develop specific products. Its biggest acquisition remains that of Beats Electronics for $ 3 billion in 2014. followed by the purchase of the Intel Puces Modem division for $ 1 billion.
But today Apple is at a decisive turning point in its history. The tens of billions of dollars paid each year by Google to remain the default search engine on the. iPhone could be called into question by American justice as part of the antitrust trial against Google. At the same time. startups like Perplexity discuss with smartphones manufacturers to try to replace Google thanks to a browser powered by AI, capable of supporting many tim cook announces apple ready search functions.
Apple leaders declared before the courts that they planned to rethink Safari, their browser, by incorporating AI -based research functions. According to Bloomberg News, Apple even discussed a possible buyout of Perplexity, information that Reuters could not be independently confirmed.
Apple also announced its intention to increase its expenses in data centers on Thursday. an area where the firm traditionally invests only a few billion dollars a year. Currently. Apple uses its own conceptions of fleas to process IA requests, while guaranteeing compatibility with the confidentiality features of its devices.
Kevan Parekh. Apple’s financial director, did not give a specific expenditure objective, but assured that investments were going to increase.
“It will not be an exponential growth, but the increase will be substantial,” he said at the conference call.
“This is largely explained by the investments we make in artificial intelligence. »»
Tim cook announces apple ready
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