never felt so much excitement and energyFor future products, evoking a promising roadmap.
A real or pretended enthusiasm?
If there is customary enthusiastic formulas -and a little emphatic -, the boss of Apple was even more lyrical than usual. You just have to listen to the keynots or the presentations of results, where most amazing
is its favorite expression.
The product roadmap, which I cannot talk about, is simply incredible, friends. It’s amazing. Some will soon arrive, others later, but there is a lot to discover
he said according to Bloomberg. (Editor’s note: and in VO, it’s even more caricatured: The product pipeline, which I can’t talk about: It’s amazing, guys. It’s amazing. Some of it you’ll see soon, some of it will come later, but there’s a lot to see.
One more thing ?
An enthusiasm that can raise a few questions. Indeed, Tim Cook, present at Apple since 1998 and CEO of Apple for longer than Steve Jobs, has already accompanied the launches of many emblematic products such as the iPhone, the iPad (and a possible iPad Fold) or more recently the pro vision. Should we expect something new, a real one more thing or simply is to reassure investors after setbacks in the development and deployment of Apple Intelligence.
Today, Cupertino covers a wider range than ever, with a sometimes complex catalog to read : the iPhone (new models expected in the fall -tow the iPhone Air- but also a foldable iPhone, an iPhone 18 with Face ID under the screen), iPad and Mac (major updates made or in progress), without forgetting the highly anticipated projects around the Glasses Apple and new products for the connected home. So nothing very new if we refer to the latest rumors.
Finally, this timing is not innocent! This demonstration of optimism occurs while the firm faces repeated criticisms on its delays in artificial intelligence, especially around Siri and the Apple Intelligence, whose full launch was pushed to 2026. By betting on product announcements, Tim Cook clearly seeks to recall that hardware and software innovation remains at the heart of Apple DNA.
And after?
It is therefore difficult to know exactly what projects arouse such an internal enthusiasm. But to believe the CEO, the next few months and years are expected to mark a new chapter for Cupertino. And if Tim Cook insists so much, many hope that the new features will go far beyond simple annual updates. Because in recent years, Apple has not been as much dreaming as that …
