Prada reveals Paradigmhis new male fragrance. An outing that is a continuation of Paradoxwhile offering an unprecedented look at the construction of a perfume.
Thought to get out of classic patterns, Paradigm relies on an inverted olfactory pyramid. In other words, the perfume does not open on light head notes, but starts directly with the bottom. In this case, a wooded-ambré chord built around Benzoin resin, Balm of Peru and Gaiac Bois. These dense notes are then counterbalanced by a more vegetable heart (based on two geranium extracts) and by a touch of Calabrian bergamot which arrives last, bringing a more volatile freshness. An unusual construction, which changes the scent of depth towards lightness, in reverse of classic formats.
An impactful bottle
The bottle of Paradigm uses certain graphic codes of Paradox (the triangular shape, the black hood, the free edges) but in a reworked version. It is distinguished by its deep green shade and an inclination which seems to challenge gravity. Rechargeable, it is available in several formats. Glass contains 15 % recycled material and packaging is FSC certified.
A three -nose composition
Behind this perfume, there is a trio of experienced perfumers: Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. Together, they designed a formula playing on the contrasts, starting from the following postulate: what if we reversed the rules? A way to rethink the olfactory gesture in a more experimental register.
Tom Holland New face of Prada Beauty
To support this launch, Prada chose Tom Holland as an ambassador. The British actor, known for his role in Spider-Manembodies this new chapter. A choice that reflects a desire to open: that of representing a more nuanced, less awaited profile.
The campaign, sober and without superfluous effects, shows this in an introspective posture, far from the codes of extreme masculinity still often glorified in perfume advertisements. A way of sticking to the spirit of the fragrance, which does not seek to impose an image but to offer an alternative.
With ParadigmPrada pursues the furrow drawn by Paradox. Same spirit of rupture, even pay attention to detail. But this time, the accent is put on the construction itself: another way of conceiving a perfume, thinking about its narration and asking the central question: what if we did otherwise?
