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Euro 2025Good summer affair for Swiss tourism
The European Women’s Championship has inflated, in particular, the recipes for hotels and restaurants in host cities.
In St-Gall, Polish fans did not hesitate to take out the wallet.
IMAGO/Steinsiek.chIt is difficult to calculate the financial benefits of an event such as this Euro 2025. Many benefits are “immaterial”, especially in the beautiful image conveyed by a country in the collective imagination, thanks to TV images or on networks. But what can be measured, on the other hand, is the difference from one year to the other of the expenses, locally and according to the country of origin, thanks to payment by bank card. As a visa is a partner of the event, necessarily, it helps.
Expenses using this credit card teach us a lot of things and it’s interesting. “An analysis of the purchasing behavior during the opening week reveals that the enthusiasm of the fans has affected directly on the turnover of local trade and catering,” said the Californian company. During this period, the number of international visitors increased by 12 % compared to the same period of the previous year and the money spent by visitors to the participating nations even climbed by 27 %. ”
An international impact
“Switzerland Tourism managed to transform a football tournament into a statement of inspiring love towards the host country,” said Doris Keller, tournament director last week. The Swiss body had made a first assessment at the Mitan of the competition and it was largely positive. Whether in terms of the number of visitors but also and above all for the image of the country abroad. Social networks and the international press have often highlighted the framework of this euro and its organization. But also the prices that are practiced there …
According to these figures calculated at four days at the start of the event, the growth of the strongest visitors in our region comes from Germany (almost 30%), Poland (+25%), the Netherlands (+25%), Great Britain (+20%), Italy (+15%) and even France (+10%). “Among host cities, Sion (+66%) and Thoune (+50%) record the highest increase in international visitors. These two cities are also in the lead with regard to the expenses of foreign visitors compared to the previous year, “said Visa.
Expenditure in restaurants increased by 35%, and it is in Berne (+97%), Lucerne (+70%) and Basel (+60%) that the benefits were most felt. After that, according to which wins at the end, there, the sales of beer may well explode all the figures …
