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Two quebec entrepreneurs ready conquer:
Two Quebec entrepreneurs who recently launched spicy honey intends to position themselves as a must through the province. However, even in the rest of Canada with their condiment which is already found on the tablets of a large grocer.
“It is the condiment which is in greater growth currently especially in the United States. Moreover, Everything there was on the market here was a little more artisanal. In addition, expensive so we jumped on the opportunity, ”explains Nathan Todd, co -founder of Hotey.
Photo provided by Nathan two quebec entrepreneurs ready conquer Todd
Whoever is also influencer admits, however, that his new sweet and spicy condiment, which is eaten as much with pizza as sandwiches, burgers or even salads, was not his initial idea.
“At the start we wanted to take the concept. Therefore, add a more Quebec touch to do a spicy maple syrup, but we quickly realized that the price would not have been interesting for the consumer.”
The two partners finally turned to spicy honey. Moreover, which they also started to use at their popular restaurant on avenue Cartier, Papa Sandwich, even before its grocery store.
“It was a very good indicator because the Hot Honey Baby. our chicken sandwich, burrata and spicy honey, has been by far from the largest seller since the opening,” he explains.
Photo provided by Nathan Todd
A product from here
The two entrepreneurs also consider themselves very lucky to have been able to obtain a partnership so quickly with Sobey’s so that their product is available in all IGAs in Quebec from the launch of their product.
“It is not as if we had arrived with a barbecue sauce,” explains Mr. Todd. It is a product that is unique. innovative here, which is Quebecois and which is also supported by a certain power of influence and marketing. We are really happy because it is very rare that a product enters the grocery stores as quickly. ”
Photo provided by Nathan Todd
Now that his product is available on tablets, the latter underlines that the challenge will be to have him adopted what he does not seem too worried.
“Now that we have managed to take this product to Quebec at an affordable price. the challenge is to make it taste people because once it is done, they understand why it is so popular in the United States.”
A hand
If he believes that his product comes out at an excellent time due to the growth of the local purchase caused by the trade war with the United two quebec entrepreneurs ready conquer States. the one followed by several military people on Tiktok and Instagram also believes that using his platform will be essential.
“This is not the kind of product that people will buy instinctively for the moment. so it’s essential for me to use platforms to demonstrate them and give people a taste,” he explains.
Photo provided by Nathan Todd
Although they want to take the time to set up in Quebec well, the two entrepreneurs aim to become the reference to the country with regard to spicy honey. They also believe that their new two quebec entrepreneurs ready conquer condiment has the potential to position themselves as a must in the restoration. in the coming years.
Two quebec entrepreneurs ready conquer
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