A few hours after Paramount and the UFC announced a commercial partnership worth several billion US dollars, Dana White said that he has still not discussed with his good friend, President Donald Trump, of his business project for his new continuous broadcasting platform.
And it’s completely correct, according to White. The president and director of operations of the UFC must go to Washington on August 28 to meet Trump and his daughter, Ivanka, in order to discuss the logistics surrounding a possible card which would take place on the lawn of the White House on July 4.
Trump said last month that he wanted to present a UFC gala on the lawn of the White House that can accommodate up to 20,000 spectators during the independence party in the United States.
“It will happen,” said White to the Associated Press. Think about it, during the 250e Anniversary of the independence of the United States, the UFC will present a gala on the lawn of the White House which will be broadcast live on CBS. »»
The very idea of presenting fights in an octagon near the White House was unthinkable when the Frittata brothers bought the UFC for 2 million US in 2001, before appointing White at the head of the company.
White allowed the UFC to display a turnover of 4 billion in 2016 and to conclude television agreements with the Fox and ESPN channels before concluding the most lucrative pact in the history of the TKO group – a seven -year contract with Paramount which will come into force in 2026 and which will report on average 1.1 billion per year. All UFC cards will also be available on the paramount+continuous broadcasting platform, and some of them will also be broadcast live on the CBS channel.
The organizers of UFC fights were to meet this week to develop one of the most prestigious cards in business history, according to White. The UFC boss, however, said that it was still too early to find out the identity of the combatants who would pay the price for the final of this card.
“It will be a unique event,” concluded White.
