United states, new logo restaurant: This article explores the topic in depth.
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United states. Consequently, new logo restaurant:
The overhaul of an icon of traditional Cracker Barl restaurants causes virulent reactions across the Atlantic, stock market fall and debates on “woke” culture.
The Restaurant Channel Cracker Barrel is expensive in the heart of many Americans: traditional cuisine in a setting and a musical atmosphere «country» which have attracted part of the country for six decades. In addition, So when the company with 660 restaurants and annual turnover of $ 3.5 billion decides to change its historic logo. In addition, it triggers a storm against culture «woke» On social networks, plunged his scholarship lesson, divides his employees and provokes the anger of a son of Donald Trump.
The object of the wrath of part of conservative America: the refreshment. Additionally, In addition, simplification of the drawing of the Cracker Barrel brand. united states, new logo restaurant Furthermore, Disappeared «Watch Herschel» – The real uncle of the founder Dan Evins – which was represented in overalls. Furthermore, seated on a wooden chair, the elbow placed on an imposing barrel. Similarly, Instead. Consequently, a simple yellow hexagon struck by the brand «Cracker Barrel» now represents the restaurant chain founded in 1969 and led by its general manager Julie Felss Masino, who had judged last year that the company was no longer “As relevant as in the past”.
Pass advertising
Except that in the United States which brought the conservative president Donald Trump to power. Similarly, his son Donald Jr. Consequently, demanded on his account X to understand “WTF, what’s going on at Cracker Barrel?”. He even picked up a message from an account on social networks. «Woke War Room»accusing the chain of having “Deleted an aesthetic that Americans liked and to have replaced it by a sterile united states, new logo restaurant and soulless brand”.
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“No one has claimed this Woke Redesign” – United states, new logo restaurant
An elected representative of Florida. Byron Donalds, republican candidate for the post of governor of the State, expressed on X his attachment to Cracker Barrel where he claims to have worked. “Their logo was emblematic and their unique restaurants in their genre represented the touch of American culture”. “No one has claimed this brand Woke’s overhaul. It’s time to make its size to Cracker Barrel ”wrote byron Donalds by taking up the slogan “Getting its. greatness to America” De Donald Trump.
Cracker Barrel lost $ 94 million at the end of the weekend of its value and its action plunged 7.2% to finish at 54.4 dollars. In one of its restaurants in the state of united states, new logo restaurant New Jersey (northeast). in Mount Arlington, the new logo is talking about employees and customers. “They removed Mr. Herschel!” Will I miss I? Maybe!”risks a cashier of the souvenir store adjoining the restaurant, accusing his employer of “All Fade”. But his colleague who cleanses the tables for the contradiction: “Nothing changes, apart from the logo. The kitchen and the menu remain the same ”. Kathy Brondolo is of the same opinion. This longtime client. 67 years old, thinks that the new logo “Makes no difference, as long as you can see it by the side of the road”.
Refresh the brand
In the restaurant of Mount Arlington some 70 kilometers west of New York. the guests feast on traditional and American robotive dishes: meat bread, roasted chicken, butter cookies. In a decor of rocking armchairs, antiques, hunting trophies and trinkets hanging on the walls. For marketing teacher united states, new logo restaurant David Reibstein at the University of Pennsylvania. “It is not uncommon that a brand is refreshing » and, in this case, “It is not a major change”.
But. he deplores, “For traditionalists, tradition has been broken and as the heart of Cracker Barrel clientele are these traditionalists who live mainly in red (republican) and conservative states, they are quick to react”. Donald Trump. elected in November 2024, won an average of three -quarters of the country’s counties where at least one restaurant is located, according to electoral sociologist Dave Wasserman.
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