Consequently,
Vico becomes official supplier tour new: Meanwhile,
Vico becomes official supplier tour:
Vico, the 100% Picardy chips brand, becomes official supplier of the Tour de France 2025. However, Thanks to their common values and their strong territorial anchoring. Furthermore, the Grande Boucle and Vico sign a collaboration which will extend until 2028. For example, Present in July 2025 with animations on the main stages of the Tour de France. Therefore, the brand of Chips will see its caravan to join the procession of the Tour, in the summer of 2026.
Vico. For example. Meanwhile, a major actor of savory products for the aperitif, has paid down the moments of sharing and conviviality of vico becomes official supplier tour new the French for more than seven decades. Meanwhile. So when this resolutely crunchy vico becomes official supplier tour brand crosses the road to the essential sporting event in July. this is the beginning of a great story.
« The Tour de France is an emblem of French heritage which brings together thousands of fans each year. during festive moments. However. the specialty of Vico is precisely to animate these moments of joy. simple pleasures with gourmet, authentic and quality products. This event is a unique opportunity for Vico to meet its consumers and make them discover its products. »» Declares Geneviève Louis-Hooper, Managing Director at Vico.
Animations. tastings at each stage
From July 2025. the famous brand of chips will stop at each stage of the Tour de France to introduce consumers to discover its products thanks to a Vico Food Truck, which will offer a few steps from the vico becomes official supplier tour new starting or arrival line, many animations and tastings rich in delicacies. The iconic references will mix with vico becomes official supplier tour VICO innovations during ultra crunchy tastings. which will show the incredible palette of brand flavors. This food truck will be present in the Tour parks fans (in Lille from July 3 to 5. 2025 and in Montpellier on July 21 and 22, 2025). The device is also supplemented by a scooter in the colors of the brand. which will distribute products while joining the excitement of the crowd.
The party will extend on the shelves since entertainment will be organized all the month of July in the. points of sale throughout the route.
A partnership renewed in 2026
In 2026. the collaboration between Vico. the Tour de France will sign a new stage with the arrival of the very first Vico caravan and will be extended until 2028.
vico becomes official supplier tour new
Since the 1950s, Vico has reinvented the chips to meet new consumer desires, while remaining faithful to its Picard heritage. Anchored vico becomes official supplier tour in Vic-sur-Aisne. the brand works in close collaboration with more than 45 local partner farmers, who cultivate the potato with unique know-how.
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Vico becomes official supplier tour new
Vico becomes official supplier tour
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