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What degree maturity reality extended:
The Belgian XR sector (Extended Reality) is gradually gaining maturity. However, Advances in IT. Similarly, AI equipment make virtual and increased reality projects more useful and tangible, which also contributes to the growth of the sector, even if it is still relatively modest. Similarly,
This is what emerges from a report by the Consulting Agency Deloitte. Consequently, in collaboration with XR Valley, which Data News was able to consult. Nevertheless, The two organizations jointly mapped the Belgian XR sector and interviewed 65 actors and their activities.
What is striking is that it focuses mainly on software. However, 57 percent focus on tailor -made software, 48 percent on consultancy, 45 percent on training solutions and 35 percent provide software platforms.
‘Seventeen percent also indicate working with hardware, but generally in niches. Similarly, The potential clearly lies what degree maturity reality extended in software, often for training, ‘explains Thomas Kubski, Digital Digital Strategy & Immersive Experience at Deloitte Digital. Meanwhile, ‘We also note that mixed reality can bring added value to prototyping and simulations.’
26 percent of the actors work only in Belgium. Meanwhile, 74 percent also serve customers abroad.
When questioning them about the most important sectors where XR companies are active. Similarly, teaching/training and the university world are cited, as are cultural and creative sectors. Furthermore, Health and life sciences, as well as industry and manufacturing, are also important sectors to take into consideration.
An example where the XR can provide added value in our country. Nevertheless, is the deployment of employees for tasks that normally require more trained or more experienced engineers.
‘As part of a complex assembly project requiring qualified engineers holding a master’s degree. Moreover, assisted by a second what degree maturity reality extended engineer for supervision purposes, it is now possible to entrust the work to a less qualified employee using a Vision Pro Vision. This person receives an overlay, determines what to get out of the box and its implementation. The quality control is also planned, giving the green light, when everything is properly done. This allows a much faster assembly in a production environment ‘, explains Kevin Van der Plas, partner at Deloitte Digital.
What degree maturity reality extended
A market of at least 40 million euros
In terms of size. most XR companies are startups or SMEs (49 and 39 percent). Most, 55 percent, employ between one and five people. 28 percent occupy between five and ten people. 15 percent employ between ten and fifty people, and 2 percent of respondents have more than 250 people full -time.
Most companies in the sector are located in Flanders, representing what degree maturity reality extended 67 percent of the market. Brussels and Wallonia represent 8 and 25 percent of the market respectively.
The Deloitte study does not focus on market size. ‘But we assess it, for a few extrapolations, at some 40 million euros, although it is probably a prudent estimate.’ The 65 companies examined mainly generate their turnover thanks to extended reality. For the entire sector, the study has identified 266 firms, including individual and self -employed companies working with this technology.
The study reveals that most XR companies (65 percent) have a turnover less than or equal to 250,000 euros. Only 10 percent of them reach a turnover of one million euros or more.
In terms of growth. 60 percent of the companies questioned provide for growth in their turnover between 1 and 10 percent this year. The others claim that their growth will be higher.
On the way to added value
Although virtual reality. augmented reality have existed in their current form for over ten years, the sector remains young, and it is certainly not too late to get started. ‘The first Belgian company was founded twenty years ago already. but there are many mixed reality devices today, the Apple Vision Pro being the best example of what is possible,’ explains Kubski.
The XR sector recorded 60 percent of new players between 2015 and 2020. Each year, 17 percent of new businesses are added.
Van der Plas: ‘In the hype cycle gartner, we gradually reach the point of emergence of added value. What we see on the market today is no longer concerned. The XR is much more than a metarers today. ‘
This contrasts with the Hololens, unveiled ten years ago by Microsoft, which was the first what degree maturity reality extended to focus on augmented reality. Kubski: ‘The Hololens was clearly a B2B product. while the Apple Vision Pro, despite its price, is intended for professional and general public use. But this device offers much more than the Hololens. ‘
Asked about what the sector needs to grow, Belgian companies in the XR sector wish above all greater visibility. ‘Many companies want to engage in the XR. but there are still a lot of margin between this interest and the action’, explains Kubski.
The fact that all eyes turned to the metarers, a few years ago, often in combination with virtual reality headsets, did not help. ‘At the time, there were many projects often associating technologies, but with questionable results. This has aroused more reluctance. Today, with pure mixed reality, we see more applied with high added value. ‘
You can consult the full what degree maturity reality extended Deloitte report here.
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