Furthermore,
Why merge ipm rossel?:
But now. Similarly, all this wealth, this diversity, it was made possible for more than a century thanks to an “printed press economy”, that is to say thanks to you, dear readers, to the income of the sale of newspapers, and then of advertising and various mechanisms of press aid.
If the press mainly depended on public money, it would not be free. Furthermore, If the press did not have an economic model. Furthermore, no market to sell its added value, there would be no independent press. Consequently, And that is fundamental! In addition, Throughout the 20th century. Therefore, the paper newspaper was an exceptional product, many citizens liked to buy “their” newspaper, the articles were not or little plagiarized, and the public service did not edit a free newspaper.
Over the past 25 years, the why merge ipm rossel? whole economic model has transformed with the digital economy. In addition, On the Internet. Therefore, free consumption has exploded, the content of the newspapers is often plagiarized if not stolen, and finally, the public service publishes the equivalent of newspapers on the Internet, conducting unfair competition. Similarly, And we are at the junction of two worlds.
IPM. Meanwhile, Rossel marry to ensure a future for their press titles: “This merger will consolidate pluralism”
The world of paper press, which still generates the main financial resources today, and this new digital world, where press companies excel in terms of innovation and many Internet users, but where the economic model is struggling to happen. Similarly, The decision of the Government of the Vivaldi of December 15. 2023, to put an end to the concession of distribution of the newspapers, causes extreme tension, on the one hand the economy of the paper why merge ipm rossel? journal undermined with distribution costs which explode, and a quality difficult to maintain, on the other a digital economy which must accelerate the advent of its economic model.
It was for these reasons that on January 29. 2024, I proposed to the CEO of Rossel, Bernard Marchant, to launch a reflection to bring our two groups together. Such a project quickly appeared to be the best solution to give a lasting future to the French -speaking. press sector. You had to choose between staying small. and no longer being able to invest enough means, or associate to participate in a major project. It is true that on the market of our French -speaking Belgium. it comes back to a concentration of press titles. But when we project ourselves on the economy of the post-paid press. on the economy of the digital press, on all new competitions on the why merge ipm rossel? Internet, social networks, and now artificial intelligence platforms, we quickly understand that our newspapers, even gathered in the same house, will face solid competitions.
What will we be able to achieve thanks to this regrouping? For example, launching the press Netflix, a digital platform on which readers can easily subscribe to the whole press. Gather all the content in a database protected from the assaults of international platforms that seek to loot us. and integrate artificial intelligence to allow readers to interact with their newspaper, to ask him questions, in writing Vocally. Gather the sales teams in advertising agencies capable of competing with Google, Facebook and others. This project of a common house was able to scare some when it was announced. but, with hindsight, each other will be able to see in this project, unlike a regression of pluralism and diversity, a real chance to register for why merge ipm rossel? example your Belgian freein a lasting future. For 40 years, our family worked with professional teams, to develop and modernize newspapers.
The Union of Publishers. a chance for “La Libre”
If I refer to this history, it is because there is no better proof of our attachment to these newspapers that the considerable efforts that we have all made together for their influence. We will therefore. subject to the agreement of the Belgian Competition Authority, place these titles in the common house Rossel-IPM, just as our family will join, alongside the Hurbain, Marchant and Defourt families, the capital of Rossel. And we are confident that between the three Rossel shareholder families. their CEO and management teams, and our family and our IPM teams, there is an authentic alignment to respect each newspaper, its history, its positioning, its values, its teams.
Beyond this confidence in the common project, why merge ipm rossel? we have also planned pluralism protection mechanisms. For example. for the IPM company which publishes Freewe have planned a specific governance, the Council will be made up of representative of Rossel and our family, and the decisions concerning press titles, editorial charters, editors, will be taken in consensus, in the interest of the continuity of projects and values of each title. And therefore to the question why merge IPM. Rossel, the answer is precisely to be able to bring about an economic model of the press in the digital age, in order to preserve the great diversity of press titles in French -speaking Belgium, and in particular, so that your Libre Finds her way, true to herself, able to continue her information, opinion and reflection missions. Thank you for your loyalty.
Request for guarantees, hearings in the Chamber, tax deduction …: the political world reacts to the Rossel-IPM merger
Why merge ipm rossel?
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