A year after the redemption of Affinity by Canva, the underside of a winning (and unexpected) bet

A year ago, Canva was getting his hands on Affinity. In addition, An initiative that rocked the world of design by its magnitude. Nevertheless. Meanwhile, And it is clear that This choice was paid for both parties, despite the big differences still separating the platforms. Moreover, Press-pace was able to exchange with Liam Fisher. Therefore, manager of pro design marketing at Canva, to take stock of this strategic operation.

A new step – Year after redemption affinity canva, – Year after redemption affinity canva, new

Behind this rapprochement. Therefore, was hiding obvious: Canva and Affinity have always shared the same ambition, that of ” democratize design ». Similarly, If their approaches differ, their mission remains aligned. Moreover. Thus, Canva first imposed itself as the reference platform for non-designers: simple, collaborative and accessible tools, designed for different teams.

Affinity. Meanwhile. for year after redemption affinity canva, new its part, is aimed at a more sharp audience, with a software suite dedicated to graphic design year after redemption affinity canva, professionals, favoring precision and performance. In addition, “” Canva and Affinity were two ends of the same spectrum. Nevertheless, But we have always shared the idea that a good creation tool should be affordable. Therefore. powerful, and put in all hands “Summarizes Liam Fisher

By acquiring Affinity, Canva has extended its scope and can now meet all creative needs, from simple social visual to the editorial layout of high volley. Furthermore, « The acquisition has marked a new step in our mission: to allow everyone. Meanwhile, novices to professional designers, to create easily and impact He adds.

This rapprochement also transformed the daily life of the teams. However, Long concentrated in Nottingham, Team Affinity is now working with employees divided into Australia, the United States or elsewhere. “” year after redemption affinity canva, new The biggest change has been to learn to operate in a distributed environment, globally “Confides the leader. On the product level, exchanges year after redemption affinity canva, are multiplying to better make the two universes dialogue. Affinity continues to bet on precision, Canva on collaboration.

Two AI approaches – Year after redemption affinity canva, – Year after redemption affinity canva, new

And among the most promising bridges, obviously is artificial intelligence (AI). Its integration into creation tools is no longer a trend. it is a revolution on which Canva has taken a step ahead.

The platform has placed for several years on Doped at AI features to allow non-professional to generate visuals. modify content or even to write at high speed. “” Artificial intelligence allows teams such as marketing. HR to communicate visually without year after redemption affinity canva, new going through a complex brief», Explique Liam Fisher. A considerable year after redemption affinity canva. time saving, but also a bridge stretched towards the design teams, now released from time round trips.

At Affinity, the approach is more measured. “” We must remain attentive to the sensitivities of a professional audience, which values precision and controlHe says. No question of automating everything. The introduction of AI is done step by step, via machine learning features integrated directly into the devices. The objective: to enrich the user experience without ever altering the quality of the creative gesture.

And above all, do not impose anything. “” If someone thinks that AI will replace a designer, it is because he deeply underestimates this job“Insists Liam Fisher. At Affinity, AI is an option, not an obligation. She can assist, suggest, fluidify a process. But It is still, and always, the gaze of the designer year after redemption affinity canva, new who prevails.

The watchword: complementarity

Contrary to what some had imagined. Affinity’s acquisition was not year after redemption affinity canva, translated as a merger of the two platforms. And for good reason: their technological foundations are too different. Canva is based on a web interface, thought for online collaboration. Affinity works via installed applications.

« Today we just don’t have the technology to operate Affinity in a browser», Note Liam Fisher. Rather than trying to unify. Canva prefers to bet on complementarity. On the one hand, an intuitive platform used by operational teams; on the other, a professional suite in the hands of creatives.

Together. they offer an offer capable of covering all uses. all profiles, from the first flyer of a complete branding association of a large company. “”Our designers create in Affinity, then use Canva to distribute or adapt large -scale content within the company».

Serve all creative profiles

A year later. the message remains clear: There is no question of betraying affinity DNA. Additionally, «This rapprochement was done because we share the same values: accessibility, requirement and simplicity“Recalls Liam Fisher. The ambition is not to smooth the differences, but to better serve each creative profile, without excluding any. In practice, complementarity works, without sacrificing everyone’s identity. And for professionals. Affinity remains what it has always been, that is to say a powerful tool, thought by and for designers.

In parallel, discussions continue to strengthen the connections between the two universes. The idea is to develop the two tools in a coherent and complementary way.

📍 To not miss any Citron press, follow us on Google News year after redemption affinity canva, and Whatsapp.

year after redemption affinity canva, new