YouTube has just reviewed its coarse language policy, especially on the first moments of a video. From now on, creators can integrate moderate shares – including the most explicit – in the first seven seconds of a video without risking losing their advertising revenues.
This change marks a turning point, while before, all vulgarity at the start of a video led to limited monetization. The creators were therefore forced to sweeten their language to remain profitable. For the past two years, certain expressions deemed “moderately coarse” have already been tolerated. This new update is still expanding this room for maneuver.
In a video published on the channel Creator Insider, An official of Youtube responsible for monetization clarified that the punctual juries would no longer be penalized, as long as they are not omnipresent in the video or displayed in the title and the miniature. On the other hand, an excessively vulgar or constant language will always be able to limit the revenues generated.
The famous “7 seconds rule” had been established at the request of advertisers, anxious not to see their advertisements associated with offensive remarks from the first seconds of a video. But thanks to more sophisticated advertising tools, brands can now better target the content that corresponds to their expectations in terms of tone and language.
Youtube specifies, however, that its community rules remain unchanged: the use of swears remains supervised, and this new softening should not be interpreted as a pass for any type of language.
This change coincides with the deployment of a new age verification system by artificial intelligence. The latter aims to distinguish adolescents from adults based on their viewing habits, in order to automatically activate reinforced protections such as deactivation of personalized advertisements.
