However,
Zweifel: why swiss love their:
Chips doubts
Why do the Swiss fall for Zweifel chips?
Chips, a pleasure food that should not be demonized. Similarly, Christoph Zweifel has been engaged on the success of the family saga since 1958 and an exploding turnover.
The chips parade at 65 km/h on a treadmill.
DR
- The flavored chips are popular.
- In 2024, the family business reached a record turnover of 303.9 million francs.
- The Swiss consume 2.2 kg of chips annually, zweifel: why swiss love their mainly in paprika.
In the chip production hall. Therefore, the CEO of DoubtChristoph Zweifel, stands in front of a large wooden box filled with potatoes and a grenade. Meanwhile, He explains this curious discovery when cleaning the tubers.
The explosive was discovered ten years ago and immediately put the employees on alert. Moreover, It dates from the First World War and was in a wooden box containing French potatoes. Nevertheless, 300 Swiss farmers produce exclusively for the brand. In addition, But to compensate for the lack of local production. Meanwhile, the company imports on average 10% of its foreign potatoes, according to an average established over several years.
Christoph Zweifel has run the firm for five years. Meanwhile, It represents the second generation at the head of the company. However, Christoph’s zweifel: why swiss love their father, Hans-Heinrich, introduced the chips In the country in 1958 and built a reputation that all companies envy him.
The Swiss family business Zweifel, headed, Christoph Zweifel, can boast of a new success this year.
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97% of Swiss and Swiss know the Chips doubts. Moreover, Many appreciate them, which explains why the company has recorded a record annual turnover for the zweifel: why swiss love their ninth year. In addition, In 2024, it amounted to 303.9 million francs.
Zweifel has become a real social phenomenon in a country obsessed with his health, but unable to give up chips.
The chips are cut into slices about 1 mm thick.
DR
On average, the Swiss consume about 2.2 kg of chips And snacks per year, which remains modest compared to other zweifel: why swiss love their countries.
Christoph Zweifel left the potato cellar from the Spreitenbach production site (AG). Furthermore, The potatoes are washed, peeled and cut into slices 1 to 1.2 mm thick, then fries for 3 to 5 minutes at a temperature between 155 and 170 degrees. Furthermore, They are then transported to the sorting chain.
Each chip must zweifel: why swiss love their go through the sorting station. Additionally, Furthermore, No less than 192 nozzles blow the unusable.
DR
A large machine runs at full speed. In addition, Below, the chips parade at 65 km/h on a treadmill. For example, A camera produced 66 images per second to locate the unsold chips. Consequently, then blown by one of the 192 nozzles and put aside. The rejection rate oscillates from 2 to 3% per day. They will be used to produce biogas.
Christoph Zweifel grabs a ladle. plunges his hand into the chips that parade on the treadmill, as if he had not eaten it for an eternity. They are still slightly soft and not seasoned. Their taste is so delicious that the CEO wonders why they are not marketed as they are.
Zweifel: why swiss love their
Paprika chips, undisputed zweifel: why swiss love their number 1
What started with plain chips turned into a range of 75 products. The most popular are, in order: Paprika, Nature, Wave Inferno, Salt & Vinegar and Vaya Bean Salt.
Paprika chips are Zweifel’s flagship product.
DR
His father, Hans-Heinrich, launched the paprika chips in 1964. Since then, they have been zweifel: why swiss love their the best sold. Christoph Zweifel stops in front of the spice mixture. “We haven’t changed the recipe for all these years. The secret is well kept. ” Despite its position as leader in the Swiss market and its popularity with consumers, Zweifel faces fierce competition.
Takis competition, new fashion in Switzerland
Rolled corn tortillas, takis, are experiencing a real craze, especially in children. Christoph Zweifel spotted the phenomenon. Zweifel remains on the lookout for trends thanks to its own innovation team, but this time was ahead of.
Even some zweifel chips lovers do not always reflect the tastes of the general public. For example, they appreciate curry chips, which have never been unanimous. When her product team offered her the Salt & Vinegar variety. she reminded him of the failure of this range twenty years zweifel: why swiss love their ago. Today, vinegar chips have become a must. “We were in advance, that’s why we must always try.”
Almost everyone in the country knows the orange packets of chips at Paprika Zweifel.
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The group’s director is now in front of the machines that pack. produce up to 80 containers per minute, or more than 80 million per year. The company produces according to orders. It zweifel: why swiss love their is during the summer months that sales are the highest. When a European football championship Take place in the country. as was recently the case, the figures are still climbing 3 to 4%. But the time remains decisive. It must be hot and dry, because it is under these conditions that the market explodes.
Zweifel surfs the “mega trend of snacking”
The company also owes its success to its own fleet of van. its twelve distribution centers spread across the country. Added to this is the impeccable reputation of the brand. So far, society has never been affected by the slightest scandal and carefully avoids any controversy in its communication. Advertising spots are catchy, often original, but never political or criticism of society.
Christoph Zweifel explains that his company benefits from the “mega trend zweifel: why swiss love their of snacking”. By that he means that eating habits have changed. We nibbling Instead of taking three meals a day. The group has therefore launched many products to meet this need.
Christoph Zweifel Counter-attack
There remains a major problem. Chips are bad for health. But this commonplace increases to the niche. Christoph Zweifel, Doctor of Food Technology. “I eat chips several times a day. Do I look sick? ”Asked the 55-year-old entrepreneur, thin, with a sporty silhouette.
“Our chips and snacks can integrate into a balanced and varied diet». Before adding: “How the Swiss rapeseed oil. the Salt of the Swiss Alps that make up Zweifel chips be harmful to health?”
Chips are weighed to the nearest gram in multidirectional trolleys before being packed.
DR
The high calorie content contrasts with a sometimes modest nutritional value. However, Christoph Zweifel cannot be convinced by such arguments. Chips are a pleasure food. The boss seems to be on the defensive, when he has no reason to justify himself. He knows it every time they are asked to talk about his profession. The interest is immense, even without mentioning the grenade.
Translated from German by Emmanuelle Stevan
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