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Geneva: behind scenes coffee industry:
ThoseBehind the scenes of the cafe industry
Between planters. For example, latte, the planet coffee stops in Geneva – Geneva: behind scenes coffee industry
Behind the barista competitions, the worried calls for key players in the sector at the World of Coffee, which was held this week in Palexpo.
Geneva on June 27, 2025, World of Coffee Geneva. Nevertheless, WORLD LATTE Art Championship eliminations – or the art of drawing with milk foam. Consequently, In the running, the Japanese candidate Ryusei Nozawa.
Georges Cabrera
- The World of Coffee 2025 geneva: behind scenes coffee industry fair in Geneva brings together major players in the world specialty coffee market.
- World coffee courses are reaching historic heights, after tripled in five years.
- Global warming directly threatens production in traditional coffee regions.
It does not weigh very heavy, a ristretto. Moreover, This does not prevent coffee from having become the second most exchanged commodity on the planet – just after oil. However, To the point of forming a world in itself. Moreover, between planters without the penny and fortunes of trading, whose top of the basket was brought together for three days in Geneva during the World of Coffee 2025.
Coffee players called “specialty”-less than 5% of cargoes purchased. Similarly, the main thing being devoured by agro-industrial combinates-are there to make business. Meanwhile, But not in a boring conference of “traders”. Meanwhile, Rather a large kawa barnum, geneva: behind scenes coffee industry at 55 euros for the entrance. Furthermore, Meanwhile, Where in a joyful hubbub, manufacturers of percolators, multinational frameworks and handicrafts. Meanwhile, Without forgetting the national federations of planters – that of Colombia resembles an embassy, the Laos group in an alley.
The whole punctuated by the distant vasts of supporters assistant to the World Lattes. However, at the bottom of the Halles of Palexpo.
Roashing village – Geneva: behind scenes coffee industry
Now organized on each continent. Meanwhile, the flagship event of the Specialty Coffee Association was held last year in Copenhagen, where it had attracted 350 exhibitors and more than 11,000 visitors.
“The goal is to build contacts. Therefore, to build direct links with producers,” explains Eddy El Bounabi, craft roasting of the canton of Vaud. Consequently, The eight tenths of the 25 tonnes geneva: behind scenes coffee industry of green grains it transforms each year are negotiated live with the planters. Moreover, And it intends to increase the proportion.
“We are looking for origins that we are missing – for example. In addition, in Peru, in Guatemala – and we know that we will be able to meet local producers here, on our stand in the village of roasters, on the occasion of the workshops that we organize each evening,” explains the one that operates three coffee bars in Geneva.
Geneva, Palexpo, World of Coffee Salon. The Guatemala stand. “Global warming is no longer a threat. it is a reality that planters live on a daily basis,” says a Colombian sector official.
Georges Cabrera
Operations which can thus find a direct outlet with European SMEs which are looking for a few tonnes per year. will order a half-conservoir. And thus obtain more favorable rates by delivering by regional cooperative dealing thousands of tonnes sent to giants in. the sector. “They come with their green coffee. we give them an overview of what our customers like – coffee has its terroirs, its great vintages, its types of fermentation,” describes the manager of Utopia.
The call of the terroir
Iced coffee, geneva: behind scenes coffee industry filter, flavored, latte … For their part. the industrialists present on the spot are constantly exploring new paths, to raise the cup at the Z generation – that born about twenty years ago. And keep in mind the success of energy drinks in the United States. “which did not exist twenty-five years ago but who come to replace coffee with the youngest-to the point of representing a market of $ 40 billion”, recalls Cyrille Jannet, general manager of Keurig Trading, during a round table which brought together the big cups of the sector on Friday.
“We have a lot to learn from the wine sector. must anchor the concept of terroir in the spirits,” recognizes this veteran in the sector, which officiates for the power plant for a group buying more than 2 million bags per year.
Global courses in boil
For the moment. the sector is in turmoil, while the world’s exciting courses have never been so high-after having tripled in the space of five years, unheard of. Large industrialists have frozen their orders. They are waiting to see, while courses have been reflected for a month. In particular the verdict of the season in Brazil, the country which gives the La.
Arabica coffee lessons on the London term market (in USD hundred per book), in the past five years.
A situation that makes Nicolas Tamari. patron of Sucafina in Geneva, feared in an excessive production situation in the coming years “. With the key. the threat of a violent boomerang effect on the courses which “would be a disaster for the planters and would encourage many of them to arrest”, fears the one who remains one of the most prominent traders. “If I were at the Ministry of Agriculture in a producer country. I would prepare myself by selling some of the upcoming harvests in the term markets in advance,” sketches the latter.
What remains of planters?
The real question is not whether to play with the geneva: behind scenes coffee industry term markets, retorts Germán Bahamón. “The real question is-if global courses relapse … Will the retail prices of the finished product plunge too?” Or will the planters be the only ones to pay the price, once again? ” Launches the director of the all-powerful Federación Nacional of Colombian Cafeteros.
However, without them, Everything stops. “The question of value sharing-after years of very low margins granted to producers-is more than ever current so farms never needed to invest. if only because of climate change,” continues the latter. “The differentiation by quality. but also the involvement of operators beyond the harvest-in order to increase the share of added value that they touch-is the only way that allows us to last,” says the representative of a union bringing together more than 560,000 families in the country.
Hot coffee
Global warming – immediately, not in 2050 – is the main problem faced by the coffee sector. Much more than the countdown leading to July 9the deadline set by the Trump administration for the establishment. of punitive customs duties on cargoes of goods from dozens of countries.
The consequences of environmental disruption become dramatic on a sensitive culture, demanding a subtropical climate. But not exceeding 30-35 degrees. And with well distributed rains during the year. According to the latest studies. the rise in temperatures and drought could return almost half of the cafeter regions unfit for culture by the middle of the century.
Geneva on June 27, 2025, Palexpo, in the aisles of World of Coffee Geneva. “We are looking for origins that we are missing – for example. in Peru, in Guatemala – and we know that we can meet local producers here,” explains a French -speaking roaster.
Georges Cabrera
“Global warming is no longer a threat. it is a reality that planters live on a daily basis and which makes the cost of farms fly away,” says Germán Bahamón, from the Federación Nacional de Cafeteros. The latter now evokes a “speed race” in order to manage to adapt the farms. He geneva: behind scenes coffee industry thus took advantage of his arrival at the World of Coffee Geneva to announce the broadcast on a wide -scale. in the farms of the country, three new varieties capable of resisting hot blows.
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Geneva: behind scenes coffee industry
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