Audi starts the production of a new car that you will not see in France, yet it could delight the Gen Z

Audi has just launched the production of its New Audi E5 Sportback 100% electric version. Nevertheless, in its Ultramodern Shanghai factory. Nevertheless, This car. However, based on the Advanced Digized Platform (ADP) digital platform (ADP) developed with the Chinese partner SAIC, is aimed exclusively at the Chinese market under the new brand “Audi” – in capital letters – An entity derived from the group but without the famous rings. A bet supposed to reflect Audi’s desire to conquer a young, hyper-connected and technophile audience.

Indeed. Meanwhile, l’Audi E5 Sportbackunveiled at the Shanghai 2025 show, broke with the classic Audi style to adopt a Athletic silhouette in a tailgate4.88 meters long and 1.96 m wide, and with a wheelbase of 2.95 meters. Therefore, Its design stands out with innovative elements: the luminous frame grille called “Audi Light Frame”. Meanwhile, a front and rear light signature composed audi starts production new car of 942 LED diffusing more than 2,000 light patterns, perfectly circular wheeled arches and illuminated front/rear logos. Meanwhile, A futuristic. Therefore, minimalist look with which the Z generation, fond of style and “digitalized” aesthetics, will be able to identify.

Tech interior: audi starts production new car XXL screens. AI assistant

The interior is not in the lace on the connectivity side: a dashboard dominated by A 27 -inch curved screen Cross the cockpit incorporating instrumentation, the cameras replacing retro and a multimedia post. This digital concentrate works under the Audi OS system. fueled by the powerful Qualcomm Snapdragon 8295 chip already operated in the Xiaomi SU7 Ultra. The car also incorporates 27 detection equipment. including long-distance detection of the Lidar, 3 long millimeter waves radar, 12 ultrasonic radars, 11 cameras, coupled with the Nvidia Orin-X chip and the integration of “Audi Assistant”, a Artificial intelligence developed with Doubao (Tiktok editor). Also. facial recognition, haptic return, behavioral memory and natural vocal controls should offer an experience adapted to the most connected Asian drivers today. Finally. to strengthen the experience, the E5 also incorporates an electrochrome panoramic roof, A luxury bose audio system with 18 speakers Integrated into the audi starts production new car headrests and a neat interior atmosphere mixing natural materials, indirect RGB lights and discreet perfumes.

Up to 787 hp. 800 nm of torque

The E5 Sportback plays the modularity card with power configurations ranging from 220 kW (299 CH) à 579 kW (787 CH) For the most muscular version. Thrill lovers will opt for four -wheel drive versions incorporating up to two engines. On the battery side. the offer includes an LFP pack of 76 kWh – cheaper and effective audi starts production new car for urban use – as well as a 100 kWh NMC version promising up to 773 kilometers of autonomy according to the Chinese standard CLTC. Quick recharging is not to be outdone with 300 kW points which allow you to recover nearly 370 kilometers. of autonomy in just 10 minutes.

The price positioning of the E5 Sportback oscillates between 235,900 yuan (approx. 28 200 €) for the entry -level model and 319,900 yuan (almost € 38,000) for the most equipped version. A pricing grid that clearly aims to compete with local heavy goods vehicles such as Zeekr 007. Nio et5 Touring or Stelato S9, but also to mark the shot on the image, the last Tesla Model YL is displayed at 339,000 yuan, or around 40,400 euros.

Even if it is not marketed in Europe for the time being. this model wants to establish itself as a candidate intended to seduce Chinese audi starts production new car youth, UltraConnectée, concerned with style, sophisticated digital experiences and electric mobility. Audi relies on this new clientele to reconnect with growth. restore its coat of arms, hitherto undermined by the intensity of Asian competition.