This, to the detriment of the offer carried by a French investment fund, the billionaire Xavier Niel and the current owner Airesis. The resumption of resumption of the hexagonal brand Le Coq Sportif is “carried by a consortium of experienced entrepreneurs led by Dan Mamane, with the support of the Mirabaud Living Heritage Fund and leading industrial partners”, according to the press release received by the AWP agency.
The new owner aims “a turnover target of 300 million euros by 2030 and a return to sustained profitability”.
Dan Mamane said to AWP “injecting 70 million euros, including 50 million at first” in the textile manufacturer. “A part, or 20 million, will be used to reimburse part of the debts to all creditors and in particular all the subcontractors without whom the sports rooster cannot survive.”
The other 30 million will be assigned “to the restart of the company, for the industrial tool, the reorganization of the teams, the overhaul of the logistics and commercial tool. It is a titanic site, it is necessary to rebuild the whole business.”
The Franco-Swiss offer which is known to have taken over Conforama Switzerland but also for having invested in the Luxury Ski clothing brand Ogier added that its offer “resumes a little less than 70 million euros in debt to be reimbursed over ten years.”
200 employees taken up
Of the 300 current employees, 200 are taken up, including the historic site of Romilly-sur-Seine. “The deletions of positions requested relate to a site in Strasbourg with 25 people and 80 employees who work in Paris in premises of 2500 square meters,” said Mamane, who will take care of the strategy, while Alexandre Fauvet, co -founder and partner of Fusalp will be the director general and that Audi Avshalom, former director of operations (COO) of Adidas, pilot the brand.
The brand includes 135 jobs at the historic headquarters of Romilly-sur-Seine in the east of France, and brings 400 jobs to life in the dawn department, by working subcontractors and suppliers specializing in dyeing, knitting or even logistics.
The sportsman, owned for twenty years of the Société de participations Romande Airesis, has been in receivership since last November.
The Paris Economic Activities Tribunal underlined in its decision released on Friday that creditors “voted in favor of the plan of judicial administrators and M. Mamane and against the plan of companies Iconix, Neopar and Airesis” and also that the Social and Economic Committee of the Company (CSE) “has largely approved the plan of judicial administrators and Mr. Mamane” and “disapproved of the plan” In addition “.
At the start of the week, the law firm representing the offer bringing together the French Investment Capital Fund Neopar, the American manager of Iconix brands and the billionaire Xavier Niel, asked for a “reopening of the debates”, believing that their resumption proposal was “deliberately hampered” and “weakened” and that the process was “vitiated by breaches”.
