The market has proved them right, which allows François Provost to take over the reins of a group whose mutation has been rapid and crowned with success so far, notably thanks to the return of the R5 this time in electric version. “Look at the difference compared to five years ago“, He called on last June during a meeting organized in Versailles. It is a rise for RENAULT and DACIA and a Renaissance for Alpine. It is also new appetites for international conquest and the launch of 22 new models.”It is a clearly brought vision by Luca. “
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More sober style
The new managing director has developed a more positive approach with suppliers. No more peel time, when the manufacturers pressurized them. “”What are we going to gain in the end to discuss for a year to win a few percent on car seats? “ Suppliers, young and old, have become partners. It’s up to them to play. “The intelligent supplier will find practical solutions that will make us money and ensure its profitability”.
Faced with Chinese competition, “You have to work on efficiency”, Whether for supplies or models. It is to develop the electric electric Twingo, less than 20,000 euros, in 21 months. Beyond the upmarket, the group also wants to democratize access to electric with its Renault and Dacia brands. “”If you play on a few parameters not too impactful for the customer, the room for maneuver is not a few percent but dozens of percent.“The whole will be to offer “A real car, not a car at a discount”.
A beautiful challenge for this graduate of the École Polytechnique and the School of Mines of Paris, whose style is much more sober than that of Luca de Meo.
