Support the local economy by offering a showcase to traders: this is the objective of the Swiss Post through its Dream Pass offer. Launched in summer 2021 in four of its subsidiaries of the Franches-Montagnes, the offer then gradually extended to cover six cantons including that of Neuchâtel. The Dream Pass is in the form of a leaflet booklet sold at a price of 49 francs and containing 24 coupons to assert with shops in each region concerned. In Val-de-Travers, for example, since the end of May, the Fleurier subsidiary offers its fourth edition. The discounts go up to 50% with some providers and are to be used by December 31, 2026.
Restoration, leisure, sports activities or care and well-being: the current Vallonnière offer “is very varied, everyone can find their account there,” enthuses Alicia Bortoloni from the Acalicia cabinet in Fleurier. For its third participation in the Dream Pass, the therapist offers lymphatic drainage for purchased drainage. “The objective is to attract new patients, to make me a little advertising. “His cabinet, located at his home, without a showcase on the street and generally not devoting financial means to advertising is the typical example of the kind of shops that the yellow giant wishes to support:” La Poste wants to transform its subsidiaries into regional service centers by offering visibility to companies with regional anchoring which do not always have an exhibition surface “, details its spokesperson Nathalie Doublebert.
To be part of the Dream Pass, the Acalicia cabinet explains that it has spent a hundred francs – a variable sum from one subsidiary to another according to the number of printed notebooks, specifies the La Poste communication service. “For such a showcase, the sum is reasonable,” said Alicia Bortolini.
To constitute its offer, differentiated in each sector, La Poste favors the variety of partners and is based on “the ideas of local cooperation proposed by the employees of the subsidiaries directly concerned. About 400 local partners are thus represented throughout Switzerland, “said his spokesperson.
Sold until stocks exhausted in the subsidiaries concerned, Dream Pass has had a great success, says Nathalie Salobert: “Since its launch, 4000 notebooks have been sold in the six cantons in which it was introduced. It is sold throughout the year, but we note that it is often bought as a gift in the periods preceding Christmas or Valentine’s Day. »»
Printing at the valley for all of Switzerland
On the logistics side, the printing of leaflets and cards as well as the management of logos and good to be drawn from all participating traders is made in Val-de-Travers for all the subsidiaries that offer the Dream Pass. It turns out that the Apex printer in Couvet, whose director is none other than the husband of Alicia Bortolini, has been collaborating with La Poste Switzerland since the launch of the notebook. “His collaboration is very valuable to give look at our offer which brings together many small traders from six different cantons,” said the communication service of the yellow giant. /AES
