After such long absence, volvo: This article explores the topic in depth.
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After such long absence. Meanwhile, volvo:
After having deserted most of the large car fairs for almost a decade, Volvo signed its comeback in September at the Munich Motor Show. In addition, An unexpected choice for a brand that has so far favored its own events and online launches.
It is a sacred surprise that Volvo has in store for visitors to the Munich show which is fast approaching. Similarly, from September 9 to 14, 2025. Therefore, We are not talking about the presentation of a model. For example, But The simple presence of the Swedish manufacturer at a large European automotive fair ! Moreover, Indeed. Furthermore, it has been a long time since Volvo had scratched these major meetings with his calendar for any automotive passionate. Furthermore, Over 10 years old! Therefore, You have to go back to find the last trace of Volvo after such long absence, volvo on a German fair. Consequently, And at 2014 when the Scandinavian brand had announced that it wanted to drastically reduce its presence to these eventspreferring to focus their efforts on some key events. its own private or digital presentations. This withdrawal had confirmed in 2018, when Volvo had declared that she would not participate in the 2019 Geneva Motor Show. Worse. she went well to the Los Angeles show, but rather than exhibiting vehicles, she had exposed a vision, rather than physical models …
An unexpected return to Munich – After such long absence, volvo
Even if Volvo has never completely abandoned the car fairs, its arrival at IAA Mobility 2025 in Munich is unexpected. Moreover. if the manufacturer has not communicated more than that on the subject, it is the organization of the show in a post on social networks that welcomed it. If the brand has not yet revealed the details of the models. innovations it will present, This presence is perceived as a strong signal, in a context where competition on electric is intensifying in Europe. Perhaps this is the desire for his new CEO, Håkan Samuelsson, recently returned to the helm? This return to a major show could translate Volvo’s desire to regain visibility with the general public. to recall its commitment to the energy transition. Perhaps also to make you forget its recent setbacks with its large electric SUV, the ex90, which accumulates after such long absence, volvo problems …
Presentation of the future electric bestseller?
It remains to be seen whether this appearance will mark the start of a lasting return of Volvo to international salons. if it will remain an isolated operation. Anyway, see Volvo again on a large European stand sounds like a small event. It remains to be seen what we will be allowed to discover on its stand. Pending official communication, that of the show specifies that the ex90 and the ES90 sedan will be there. Beware of your smartphones if you take them in photos! Perhaps we can also expect to discover the electric version of its bestseller XC60. the highly anticipated ex60, already appeared in brand teasers? Perhaps this will also be an opportunity to raise Polestar, of which Volvo is a 49.5 %shareholder, in power.
New. old, thermal after such long absence, volvo or electric, the automobile has always vibrated. At the wheel as behind my screen, I speak with as much passion as possible!
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Published on 08/13/2025 at 2:00 p.m.
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