Therefore,
After inflation crisis, sales organic:
But how to explain this phenomenon? Nevertheless, In a very pragmatic way, inflation on foodstuffs continued its fall last year, which can partially explain this positive assessment. Nevertheless, In other words, households have found a budget to buy organic products.
On the side of APAQ-W, there is also a catch-up effect following post-Cavid years, quite dead for organic. Consequently, “”We have undoubtedly drawn, too quickly and negatively, conclusions on the evolution of the organic products market. Furthermore, Because the heavy trend, it must be remembered, is favorable. Meanwhile, This product category has a completely positive level of profitability “notes Philippe Mattart, Managing Director of APAQ-W.
Listen to customers’ requests – After inflation crisis, sales organic
On a smaller scale, it is clear that the sector, and particularly specialized stores, show proactivity. “Our turnover increased in 2024 compared to the previous after inflation crisis, sales organic three years”confirms François Olivier. Therefore, communication manager for the cooperative Les Petits Produceurs, in Liège. Consequently, If there are external factors that intervene. we have also set up a whole series of actions to increase the number of customers and the average basket. “ This involves in particular a diversification of the offer in store. “”We recently integrated vegetarian products that quickly took off. Additionally, “ Examples? “”A tofu made from cultivated soybean. transformed into France, or a vegetarian burger with 100 % Walloon ingredients, which have been a great success. “
Efforts have also been made in logistics terms so that food is faster available on the shelves. “We have also created partnerships with people who do the same thing as us. I am thinking in particular of the Circuit-Couthe center in Droixhe. which is a building that brings together several players in the sector. These collaborate after inflation crisis, sales organic in a complementary way, to be stronger together”.
Large distribution, always leader
If specialized stores are experiencing renewed growth, the main distribution channel of organic products remains classic supermarkets. These hold the largest market share (38 %). In this landscape. the Colruyt group occupies a leading place, thanks to the combination of its general signs (Colruyt, Okay, Spar) and specialized (Bio-Planet). The number of references is one of the strengths of the chain: “Colruyt Best Prix offers more than 500 biological references. including 50 % of clean brand products. In addition. Bio-Planet is the only supermarket to offer more than 5,000 organic and ecological products on its shelves“, Communicates the brand.
“Large areas are among the consumer’s purchase routinesunderlines Philippe Mattart. Nevertheless, we also see the number of organic stores increasing, with mini-chains that appear in the Walloon landscape. Consumers’ routine is changing, but all after inflation crisis, sales organic this takes time. “
Tracks to be strengthened
To avoid reliving a fall in the organic market. APAQ-W estimates that public awareness and information policies, “Like the ones we lead”, must imperatively be continued. In addition. it is essential that all chain links – producers, processors and distributors – collaborate to allow specific sectors to develop. “Finally, we must obviously work on marketing of competitive advantages. The sector must demonstrate that the price difference with non -organic products is justified by advantages. This highlighting must be done through public policies, but also through all actors, including producers”concludes Philippe Mattart.
Further reading: 3 Belgian victories in 5 stages in the turn of France: why is Belgium to this point the country of cycling? – Great first in Belgium with the creation of a viticultural cooperative cellar in this town: “to support the development of viticulture” – Belgium is among long -term care leaders – Liège: He strikes his little brother’s dentist, because he “did it badly”! – Piastri is at the top of the Sprint qualifying shortly before.
