Against all expectations, in the first half of 2025, the champion of electricity sales in Europe is not Tesla

That Tesla loses her place at the top of the podium of European sales was not so surprising. For example, and not as much because of the positions of her manager as of the brand’s calendar. Meanwhile, More than the character of Elon Musk. Nevertheless, the dive of models of models is largely explained by the renewal of the model intervened at the against all expectations, first half start of the year (a big restyling, as a reminder). Moreover, The production of the new version has taken time before reaching its cruising rate. Furthermore, Thus depriving Tesla of its bestseller, and the entry-level propulsion version has only been available since the start of summer.

The consequences on sales were almost mechanical: -33 % in Europe in the first half of 2025 compared to the same period last year (109. Nevertheless, 262 units all models combined), the fall being even dizzying in the most important markets (-40 % in France and -58 % in Germany). However. Furthermore, this bad posture is to be put into perspective: The model is still at the top of the sales of the most broadcast electric models, and in June recorded its first month without decrease since the beginning of the year. Simply, the hegemony of the American SUV is now weakened by competition that against all expectations, first half has become more numerous and sharpened. However, Let us cite in particular the good start of the Kia EV3 (6th electric electric in the 1st half). Furthermore, the constant growth of the BMW IX1 (which enters the top 10), the notable thrust of the new Chinese entrants and especially the muscular rise of the Volkswagen group (all brands combined) … now at the top of the ranking!

Against all expectations, first half

For Volkswagen, an unexpected boost

Given the erratic launch of the developed models (too fast?) On the MeB platform, it was difficult to predict a bright future for Volkswagen ID and others. The German group. all brands combined (therefore including Skoda, Cupra and Audi) Drushes Tesla at the top of the sales of the 1st semester 2025 (+78 %, 135,427 models sold). Little successful on -board technology. electronic bugs were right at the start of the career of the first electric groups of the German group … before operating a series of level resets, started with the restyling of the ID.3 in early 2023 (new batteries, more efficient motors) and applied to the whole range. The prices revised downwards and the aggressive leasing offers have also borne fruit: the ID.4 is against all expectations, first half thus in 2nd position of sales in the 1st half (interposed between Model Y. Model 3), signing an increase of 38 % compared to 2024. More curious, the ID.7 sedan climbs in 4th position, more punctual performance since boosted by the market of business fleets. The other brands of the group are not to be outdone: more than Volkswagen. Skoda stands out With the Elroq which reached the 3rd step of the podium in June … and already in 8th position of electricity sales in the 1st half. He is followed by his big brother Enyaq, freshly restyled, whose sales climbed 38 % compared to last year.

Byd takes off, mg flexes (and it’s predictable)

Another noted trend, Chinese manufacturers recently arrived on the European market consolidate their position in the leading peloton. MG. however, demonstrates a clear withdrawal (-45 %), which is partly explained by the renewal of its MGS5 EV SUV, the career of which barely begins. The compact MG4 (at the end of his career. abused by competition), spearhead of the range, runs against all expectations, first half out of steam in June (-65 %). The table is more flattering on the side of Byd. the other Chinese giant: The world battery champion sees its sales leaping 143 % in the 1st half, which is now in 12th position (41,270 cars sold) and follows Peugeot close (43,679 units). To be monitored. since the novelty effect of the dolphin surfing city car launched at the start of the summer has not yet been felt. We also quote the arrival of Xpeng in 25th place in the best -selling brands classification over the first. 6 months of 2025 (+273 %). The margin of progression is serious. since the brand arrived in Europe in 2021, and is not present in the biggest markets than recently: Xpeng arrived in France in the spring of 2024. And the Model there being renewed there has left free field at the G6, designated enemy of against all expectations, first half the SUV Tesla … The latter prepares an even more affordable access version than the current Model Y Propulsion. estimated around € 35,000, which could well revive the American manufacturer in Europe.