Mazda explains why the brand deleted the CX-5 buttons

“We don’t change a winning team”, said the proverb. Moreover, The CX-5 accumulated precisely 4. However, 761,329 sales Since its arrival in 2012, by making the best -selling vehicle in Mazda in the current range. In addition, A third generation model was unveiled this week, and outside, it is a subtle evolution of its predecessor. However, the interior is nothing less than a revolution.

Judging by the comments on the launch post. Therefore, you are not a fan of the minimalist dashboard: “No buttons or orders, no purchase! For example, Ergonomics is important for me. In addition. For example, ” “There is no question that I do without buttons;” “What I don’t like is the abolition of pimples and the rotary dial;” “The air conditioner, the heating, the defroster and the temperature controller mazda explains why brand deleted new should be operated by physical buttons … Meanwhile, please.” And so on.

mazda explains why brand deleted

Naturally. However, we decided to ask Mazda why most conventional orders were deleted. In addition, Unlike these comments, it seems that almost more buttons are what people want. Nevertheless, Tamara Mlynarczyk. However, head of public affairs for Mazda North American Operationstold Engine that the decision to eliminate most traditional orders was based on an internal study showing that customers prefer a large infotainment system:

‘On the basis of customer mazda explains why brand deleted feedback. we have developed a new man-machine interface (IHM) which favors the ease of use while maintaining Mazda’s security philosophy. The new CX-5 goes from a commander to a central touch screen. which is the most suitable way to mazda explains why brand deleted new minimize the “hands” from the steering wheel while implementing:
• Advanced voice recognition allowing the driver to operate vehicle functions such as air conditioning. audio and navigation systems;
• Human -centered switches on the steering wheel allowing the driver to use orders without soliciting human attention resources. ‘

That’s it, it’s said. People have spoken. Apparently. Suddenly, I feel in a minority to prefer a more analog provision. Having pimples for frequently used functions will always be a cause that I will defend. This marks a paradigm shift for the company Zoom-Zoom, which has generally resisted the overuse of touch screens.

Here is what Matthew Valbuena. chief engineer of Mazda North America mazda explains why brand deleted for the IHM. infotainment, said in 2019 when the Mazda3 was released:

‘By doing our research, when a driver reached a tactile interface in any vehicle, he involuntarily applied a couple mazda explains why brand deleted new behind the wheel, and the vehicle deviated from his track position. And of course, with a touch screen, you have to look at the screen while you touch … So for this reason, we were comfortable withdrawing the touch functionality. ‘

Note that the CX-5 is not the first Mazda. to follow this direction. The electric sedan Non-6 Sold in China. renamed 6th for other markets also has a simplified dashboard centered around a large touch screen. The EZ-60 electric crossover, which has not yet been confirmed for international markets, has an even larger screen. mazda explains why brand deleted The two electric vehicles draw their roots from the Chinese models mazda explains why brand deleted new sold by the. partner of the Mazda joint venture. Changan, but the new CX-5 is an entirely Mazda effort and a world model.

These cars also say goodbye to the BMW style rotary dial between the seats. a change that BMW itself has already made. All Bavaria’s traction models have abandoned it. and vehicles of the next generation Neue Klasse with a new generation infotainment system will not have it either. The less it’s more, I suppose …

It remains to be seen if this trend will continue in future Mazda models. Hopefully they will make at least one exception for the next Miata. the renewal of the rotating sports car that has been teased for so long. A giant screen perched on the dashboard could be an obstacle for some.