Shein risks a new fine of 150 million euros in France for its shortcomings on the Internet – RTS.CH

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Shein risks new fine 150:

After a fine of 40 million euros by the repression of French fraud. In addition. Furthermore. Moreover, a new threat hovers on the Asian giant of ephemeral fashion, Shein: a fine of 150 million euros, this time by the digital gendarme, for having collected data from users, without their consent.

On Thursday. Therefore. In addition. Moreover, the rapporteur of the French authority for compliance with privacy (CNIL) requested a fine of 150 million euros against this heavyweight of e-commerce for non-compliance with the legislation on cookies.

He criticizes Shein “several breaches of his obligations provided for by law” concerning these computer files used to trace the. Moreover, navigation of Internet users. However, offer them targeted advertisements, in particular in terms of “user consent” and respect for this consent.

&gt. &gt. Read also: Public Eye reveals the shein risks new fine 150 new hidden side of shein risks new fine 150 new the Chinese Géant de la Mode Shein

Advertising cookies without consent – Shein risks new fine 150 – Shein risks new fine 150 new

During a control carried shein risks new fine 150 out on August 10. 2023. the CNIL noted that the Shein website published “advertising cookies without collecting user consent”. with “a method of collecting consent which was confusing”, explained the rapporteur.

“Cookie’s refusal mechanism was failing. ” he said. pointing “the negligence shown by the company, which nevertheless has the human and technical resources to be in compliance”.

He said he did not ask for “a penalty of 100,000 euros per day”, Shein having complied “recently”.

>> Read also: France inflicts a record fine of 40 million euros in Shein

Shein’s first pop-up store in Johannesburg. South Africa, August 2, shein risks new fine 150 2024. [REUTERS – Sisipho Skweyiya]

The giant disputes

Present at the hearing Thursday. Quentin Ruffat. spokesperson for the Asian brand in France. challenged the rapporteur’s analysis, arguing that Shein’s economic model “is not based on personal data”, but on “clothing”.

Trying to obtain a reduction in the amount of the fine. Shein challenged the legitimacy of calculating it from the global turnover of Shein. as did the rapporteur, and not that of Shein in France.

A disproportionate amount according to the shein

But the rapporteur replied that “we must take into account the entire” group economy. “because it shein risks new fine 150 new is Shein parent company that benefits from these advertisements”.

“Since August 2023. we have been working actively with the CNIL to guarantee shein risks new fine 150 new our compliance. answer its questions. ” said Shein to AFP in a press release, and “the limited audience of this day is a step in this continuous process”.

The deliberation of the CNIL must be rendered shein risks new fine 150 in the coming weeks.

AFP/LBL

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