For example,
Big change delhaize self-scan now:
Delhaize reserves the access to the self-employed for holders of his SuperPlus card. Furthermore, causing the frustration of customers like Pierre-Olivier. Meanwhile, This measure aims to fight theft, and is gradually deployed.
Pierre-Olivier, resident of Liège, is a loyal customer of Delhaize supermarkets. Meanwhile, But during his last races, he was jostled in his habits. Nevertheless, While heading for the Selfscan service, an employee informed him that only holders of a superplus card could access it. Moreover, “The others must go to the classic boxes. Therefore, whether for a full cart or a simple bread wand,” he deplores via the orange button “alert us”.
A customer anxious to avoid big change delhaize self-scan now spam
The obligation to use the SuperPlus loyalty card poses a problem. for Pierre-Olivier. “Aware of spam that this can cause, I have always avoided registering for the loyalty of the brands,” he explains. For him. to be forced to register for a program which he does not want, under penalty of losing access to the Selfas, is “simply scandalous”. “We are close to blackmail,” he said.

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A new rule to fight theft
Contacted, Karima Ghozzi, spokesperson for Delhaize, confirms this change: “Delhaize recently introduced the automatic use of the SuperPlus loyalty card in the Selffan zone in certain stores. Additionally, “She specifies the motivation of the chain behind this measure: it is a question of” setting up an additional. big change delhaize self-scan now barrier to dissuade individuals seeking to partially avoid paying their purchases. According to her, the vast majority of customers already use the SuperPlus card to these boxes. “Traditional funds remain available for those who do not wish to benefit from the advantages of the card,” she recalls.
A gradual deployment in stores
“This rule will gradually be deployed in many of our stores,” continues Karima Ghozzi. Delhaize wishes to support his customers in this transition and remains attentive to their feedback. “The system will be subject to regular assessments and will be adjusted if necessary,” adds the spokesperson.
A solution that big change delhaize self-scan now “helpless” in the short term
As a last resort. for customers who wish to use the Selfless without entering the loyalty program, Delhaize offers a temporary solution: “new loyalty cards are available,” says Karima Ghozzi; If the customer does not complete his contact details, this card will be deactivated within a period that Delhaize must still determine. “It helps out,” said Karima Ghozzi, while specifying that this is not the objective sought by the brand.
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