At the base of the project, there is Calitom, a union which collects and deals with household waste, which devotes 4 % of its budget to prevention, recalls Michaël Laville, president of the structure. “Once we did that, we can ensure optimized collection. »»
Good deeds against points … and gifts
The union is hand here in hand with the Charentaise Trizzy company, which supports communities in the waste reduction policy. Added to Apiketa, an artisanal soap factory and the Cleanwalker Angoulême association.
The concept is simple: the more we reduce your waste, the more we go to partner businesses which work for a circular economy, the more points and term purchase, gifts … to win: Poitiers Aquascope entries, eco-responsible weekends, repair workshops, scooters in scooters, cinema tickets or even free bus tickets. An initiative that is part of the Calitom program I agreed to reduce.
To use this app, you have to go to partner traders: in a recyclingry such as Entril or Emmaüs, to local repairers, zero-drop, anti-gascinus shops or associative actors. You must then buy or have an object repaired from these partners to win points. The application interface is rather intuitive and allows easy handling. Small tip, if you download the app before July 31, 100 points are offered.
“This company has an overflowing imagination,” says Michaël Laville. “Better to be on the side of those who develop and succeed. This is already the case since Calitom and Trizzy collaborate for Calitofest. It is a question of “proposing new solutions to encourage consuming otherwise. We take virtuous companies with us, we pull them up, ”insists Romain Bouiller the boss of Trizzy.
La Charente, a model student
In 2023, for the 350,000 Charentais, the collection structures processed around 206,000 tonnes of waste, an average of 600 kilos per capita. The figure is lower than the national average. The departmental program I agreed to reduce aims to reduce the production of household waste per capita by 20 %.
