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Cinema day celebrates its 40th:
In France, professionals are betting on this event to stimulate attendance again. Meanwhile, May was disastrous, recording a fall of 25% compared to 2024, and over the first five months, attendance fell by 10%. Similarly,
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Published the 24/06/2025 16:41
Reading time: 4min
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The Cinema Day celebrates its 40th anniversary this year. Nevertheless, offering sessions at 5 euros everywhere in France, with the hope of seeing spectators come back to theaters after a disappointing year. For example, For four days. Similarly, from Sunday June 29 to Wednesday July 2, all benefit from a single rate of 5 euros, except for 3D sessions and other premium options. Many blockbusters have programmed their release during this period. which sees record cinema day celebrates its 40th attendance: F1 With Brad Pitt in the role of a racing pilot, M3GAN 2.0 For horror lovers. or 13 days, 13 nightsa French blockbuster where Roschdy Zem revisits the evacuation of the French Embassy in Kabul (which comes out exceptionally on Friday).
Among the other movies on display. we find the latest Pixar, Elioreleased on Wednesday June 18, as well as 28 years laterfollowing the saga of Danny Boyle, and on the French cinema side, Enzo et Avignon. In 2024, the Fête du Cinéma had a historic record with 4.65 million spectators, far beyond the usual average which revolves around 3 million. This success had been carried out in particular by the comedy of Artus A little extra thing. The Comte de Monte-Cristo et Vice-Versa 2.
It cinema day celebrates its 40th will be difficult to reach this record this year. even if it is “The objective”specifies to AFP Marc-Olivier Sebbag, general delegate of the National Federation of French Cinemas (FNCF). For him. the Cinema Day, the second annual cultural event after the music festival, remains an unmissable event to encourage the attendance of dark rooms, whether with family or friends. Born in 1985. this concept spread across Europe: Italy adopted the model, the Fiesta del Cine has established itself in Spain, as was the Kinofest in Germany.
In France, professionals are counting on this event to revive attendance. May was catastrophic, with a decline of 25% compared to 2024, and over the first five months, attendance is down 10%. However, they want to believe that everything is not lost for 2025. “There is a desire for cinema. we are not in a crisis situation”assures Éric cinema day celebrates its 40th Marti, director of Comscore Movies France, specialist in market analysis.
The year 2025 suffers above all from the comparison with an exceptional vintage: in 2024. the French rooms recorded 181 million admissions, the local successes (20 million cumulative admissions for A little extra thing et The Comte de Monte-Cristo) largely compensating for the weakness of American cinema, linked to a strike in Hollywood having delayed several outings. Blockbusters return. should help fill the premium rooms like the IMAX or the ICE, very popular and allowing tickets at higher prices, underlines Éric Marti. Among the outings expected from the start of the holidays. we count Jurassic World : Renaissance (July 4), a new Superman (July 9) and The fantastic 4, first steps (July 23).
In the longer term. cinemas target the release of the new Avatar On December 17, the cinema day celebrates its 40th third part of a saga dominating the world box office, all categories combined. French cinema side. “We are never immune to a big success”even if the career of local films remains “More unpredictable”notes Éric Marti. Several comedies are announced: Quentin Dupieux’s latest film with Adèle Exarchopoulos (L’A accident of pianoJuly 2). a Marseille film with Soprano (Marius and the Guardians of the Marseille cityJuly 9), as well as another with Kev Adams (Some love it baldJuly 16). For the moment. only the Tuche have pulled out of the game, attracting 3 million spectators at the start of the year with God Save the Tuche.
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Cinema day celebrates its 40th
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