Danone’s CEO delivers his strategy

After several particularly difficult years, how is the Danone group doing today?

“Over the past three years, the group has completely transformed. Meanwhile, Quarter after quarter, Danone has once again become Danone. Furthermore, We have reinstated a logic of growth, quality but also volume. Moreover, And it is the volume that makes it possible to support the activity of factories in France. Similarly, to invest in science, brands … Consequently, Our results allowed us to return to the heart of Danone: health through food. However, This transformation was carried out with the deep conviction that economic performance. Furthermore, durability go hand in hand, that one nourishes the other and vice versa. In addition, What we do in France is at the center of this danone’s ceo delivers his strategy new logic. Nevertheless, »»

What are your investment priorities for France?

“France is at the heart of our ambitions in the danone’s ceo delivers his strategy future of health through food. Moreover, We have invested more than 300 million euros there in the past three years. In addition, through our new research center in Saclay (Essonne) or to strengthen our Steenvoorde (North) site in medical nutrition. For example, And we will continue to invest to strengthen our industrial infrastructure. Furthermore, Danone is present in 93 % of French homes, this gives us responsibility. However, »»

“At Danone. Meanwhile. For example, we have always looked for joint solutions with farmers” – Danone's ceo delivers his strategy – Danone's ceo delivers his strategy new

You have also announced that you need an additional 100 million liters of milk by 2028 to meet demand. Furthermore, How to ensure food sovereignty in this context?

“We are deeply attached to food sovereignty in France. danone’s ceo delivers his strategy new Similarly, we are proud to produce in France 87 % what we sell on the national territory. Similarly. Moreover, And at the same time, Danone contributes to the balance of foreign trade up danone’s ceo delivers his strategy to 1.5 billion euros per year, through all the products we export. For example, Additionally, Similarly, Danone has been committed to French farmers for a very long time. Consequently, Beyond the Egalim law. Consequently, the group supports their right remuneration. with aid for funding and installation, support programs in regenerative and training agriculture, or initiatives such as that carried out with Antoine Dupont, to help farmers finance future projects. »»

You are one of the French agrifood leaders, in this complicated context with farmers. Isn’t there still an effort of transparency to do on your part?

“At Danone, we have always tried to find common solutions with farmers. We were the first to danone’s ceo delivers his strategy new conclude long -term contracts with them. while putting clauses that allow them to regularly adjust prices according to market prices. their needs, but also taking into account regional differences. This gives farmers the possibility of just remuneration but also a danone’s ceo delivers his strategy certain visibility on. their activities. We are pioneers in this area. on our scale [Danone représente 3 % de la collecte de lait en France, loin derrière Lactalis et Nestlé, NDLR]. »

“I find it a shame that a peaceful debate cannot take place on the Duplumb law” – Danone&#039. s ceo delivers his strategy – Danone's ceo delivers his strategy new

Regarding the petition against the Duplomb law which recently exceeded two million signatures. what is your position as boss of Danone?

“I find it a shame that a substantive debate on how to combine performance. sustainability in agriculture cannot take place in a peaceful way. If agriculture is not efficient, it is danone’s ceo delivers his strategy new in danger and if it is not sustainable, it has no future. They are not one or the other, they are both. »»

Danone was one of the pioneers of Nutri-Score in 2017. which did not prevent you from removing it from your drinking yogurts last year. Even today, do you assume danone’s ceo delivers his strategy this decision?

“Yes, absolutely, and for a very simple reason. While the raison d’être of Nutri-Score is to inform about nutrition. we arrive today for an incomprehensible situation for the consumer. Our ” Kéfir ” [yaourt fermenté grec. NDLR] does not have the same nutri-score as you eat it with a teaspoon or dubbed it. Because in drink for the Nutri-Score, it is compared to water. We have had a whole series of discussions with Nutri-Score which unfortunately did not succeed. I regret it deeply because we share the same commitments of transparency and danone’s ceo delivers his strategy new pedagogy. »»

“Preserve this miracle of nature that is natural mineral water”

Danone in France, it is also Evian, Volvic, Badoit … How to guarantee the preservation of this resource that has become extremely precious what is water?

“We have a very long history of preservation of the water resource which dates back more than 35 years. Franck danone’s ceo delivers his strategy Riboud at the time [PDG du groupe Danone de 1996 à 2014. NDLR] has set up a unique model to preserve the water resource. first in Evian, with the creation of an association for the protection of the impluvium (infiltration zone where natural mineral water is born) – in partnership with the 13 municipalities concerned. At Danone. our profession is to preserve this miracle of nature that is natural mineral water. which takes 15 years to cross the Alps for example. »»

To support Badoit, you still use danone’s ceo delivers his strategy new two new boreholes in Forez, a department of Loire?

“This project precisely embodies this collective water management model. It is the result of 10 years of study and consultations with communities. This private public partnership is based on water solidarity: by mobilizing two boreholes managed by communities. The challenge of tomorrow is to preserve this resource. to think in a structured and segmented danone’s ceo delivers his strategy way the question of the use of water. Nothing would prevent using gray water (domestic worn water) for example for agriculture. Water is a precious good. At Danone. we have real know-how and we would be delighted to participate with the state in reflections on water management. »»

The Paris Olympic Games last summer. the African Cup of Nations at the end of the year. a partnership with Antoine Dupont (XV of France) and Carlos Alcaraz (number two in world tennis). Why such danone’s ceo delivers his strategy new a commitment to sport?

“When you see thousands of people here at Danone standing on the tables to welcome Pauline Ferrand-Prévot (Cross-Country). Antoine Dupont (Rugby in VII) with their gold medal at the Olympic Games. we say that we have given a lot of joy and pride to our company and to all the people who work there. But Danone and sport is not a recent story. We danone’s ceo delivers his strategy were already a partner of the Olympic Games in Albertville (winter 1992). we organize the Golf Master in Evian – International Golf Women’s event – today The Amundi Evian Championship). Behind these partnerships. there is the same logic: to put health through food at the heart of everyday life. while embodying our values and our brands. »»