Tuesday, July 1, 2025
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Despite the semi-failure of the pro vision, Apple would continue to bet everything on augmented reality

It seems that Apple believes hard as iron in connected glasses and other augmented reality headsets. According to new rumors, the firm would have no less than 7 new products in the pipes.

Credit: Frandroid

Apple persists and signs. Despite the fact that the pro vision was not a great critical and public success, the iPhone manufacturer continues a priori to bet on the helmets and glasses sector for years to come. And this, despite increasingly aggressive competition.

Rumors mentioned by the specialist in the supply chain Ming-Chi Kuo and relayed by 9to5Mac We learn indeed that Apple would have planned an avalanche of novelties in the next 3 years.

Products until 2028

Before diving into detail, it is good to remember that the predictions of Ming-Chi Kuo have not always been impeccable and that it is good to take this information with a good dose of skepticism, especially when you mention a roadmap that spreads over 3 years. Nevertheless, Kuo’s predictions seem to line up with other recent rumors.

According to him, the waltz of products should start this year with a pro vision revisited and equipped with an Apple M5 chip. Few other technical changes would be planned. For a real evolution, it would be necessary to wait for a possible “air” model which would be planned for 2027. Lighter, the device would also be much cheaper to try to seduce the general public. Finally, the second generation of the pro vision would be in the pipes for mid 2028 with, there too, a more affordable price than the € 4,000 of the current helmet.

Credit: Frandroid

In parallel, Apple would also try to shake up Meta’s domination in the field of connected glasses. A first pair of Apple Glass would be planned for the mid 2027 at the earliest. Screening point here, the glasses would above all be used to analyze the environment to pass it to the AI ​​reel. A pair with augmented reality could arrive in 2028 with a second in stride.

Finally, a latest not determined display accessory would also be in Apple labs, but its release would be completely uncertain.

A category that must prove itself

If even half of these products are indeed arriving on the market, this could be enough to make Apple a major player in augmented reality. As usual, the apple seems to want to arrive on the market after competition, but with more mature technologies. Ming-Chi Kuo believes that the manufacturer’s arrival on this market could push this product category to the 10 million units sold.

To go further
Infrared sensors on airpods? But for what to do?

It remains to be seen whether the general public will be there and this product category really has a future beyond the most technophile circles. Recent experiences with Meta glasses have shown that such devices can pose important privacy problems. Under these conditions, not sure that the CNIL is very mild.


Did you know? Google News allows you to choose your media. Do not miss Fundroid and Numerama.

amelia.fisher
amelia.fisher
Amelia writes about tech startups and the evolving digital economy, with a passion for innovation and entrepreneurship.
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