For example,
Diving behind scenes belgian grand-prix,:
“Show the event as a whole” – Diving behind scenes belgian grand-prix,
If the influencers have been able to make a place among the VIPs and access the paddock at certain times of the day, it is not by chance. Similarly, They are invited for a clear objective of communication and visibility. Moreover, Thanks to their large audience (often young). Consequently, they allow partner marks, stables or even GP organizers to reach a wider audience. Similarly, SPA Grand-Prix. Furthermore, the promoter of the GP of Belgium, explains to us that “The influencers are there to show the event as a whole, not only the race: the atmosphere, the behind the scenes, the animations … Furthermore, Their strength is to diving behind scenes belgian grand-prix, bring the experience of the grand-prix to life in a spontaneous and accessible way. Therefore, The public of the F1 has clearly rejuvenated in recent years. Furthermore, and it is essential for us to adapt our way of communicating.”
This year, several influencers were invited by SPA Grand-Prix, including Formula 1 specialists, such as Idreaufamous Youtubeur with 300,000 subscribers. Consequently, He thus shared several stories and reels “behind the scenes” in the paddock, but also from the fanzone.
There are also accounts that usually offer more general content, such as David God (224,000 subscribers on Instagram). Meanwhile, On his account, he used to ask people crossed on the street or during events to “learn something”. Furthermore, These unusual or anecdotes are then abundantly shared. This time, he devoted several thematic capsules to anecdotes related to the SPA GP.
“I am passionate about F1 forever diving behind scenes belgian grand-prix, “he explains to us. “But they did not know it by contacting me. I guess they appreciated the quality of my videos. I chose not to make too technical videos. Additionally, I therefore offer timeless capsules, so that everyone can follow what I explain.”
As Spa Grand-Prix indicates to us. “Working with different influencer profiles is a way of staying in tune with our audience and making the event shine far beyond the circle of enthusiasts.”
Diving behind scenes belgian grand-prix.
A unique chance to live the event as close as possible
Not all influencers are invited by SPA Grand-Prix, some are by sponsors or brands. Jeremf1 (34. 000 subscribers on Instagram) was invited by Officina Caira, a Hennuyère company owner of several historic F1 cars, exhibited for several years at each GP. As we can see in the real below. the young man says diving behind scenes belgian grand-prix, he spent 30 minutes in the paddock and had the opportunity to observe the free tests and the sprint qualifier from the stands. He also had the chance to take photos with certain pilots. “It was really incredible,” he sums up.
Anamair (86,500 subscribers on Instagram) was invited by Alpine. This motor sports specialist. which also participated in the last edition of the GP Explorer and is planned for the third, had the chance to visit the stable garage. She has made several stories.
For companies, inviting influencers is an effective way to strengthen their image while enrolling in a modern digital marketing strategy.
Finally. smaller accounts, as Anouk On Track (6,930 followers on Instagram), may also have the chance to tread the paddocks for a few hours provided you put the price. The Dutchman. a fan of McLaren and more specifically of Lando diving behind scenes belgian grand-prix, Norris, has an account almost exclusively dedicated to this stable. It was this account that allowed her to win the pass she had around her neck this Friday. “”Thanks to my Instagram account, I was contacted to live a day’s experience in the paddock“She tells us. “They offered me a great reduction on the normal price, so I immediately accepted. It was the first time I came to Spa, but I had already had the chance to go to Zandvoort.”
If the presence of influencers at the SPA GP brings a certain visibility to the Grand Prix. it also arouses some criticism. Some fans. among the most faithful, deplore that these guests have the chance to benefit from a VIP experience, when they are sometimes very far from the world of F1.
The presence of influencers at the Grand-Prix de Spa illustrates the evolution of an diving behind scenes belgian grand-prix, increasingly anchored sport. in a logic of visibility on social networks. The Netflix series “Drive to Survive” has largely contributed to this turning point. Today more than ever. the pilots are elected to the rank of stars and the stables chain capsules shot towards social networks in order to seduce their old and new fans. If the championship is won of course always on the track, a new competition now exists on social networks.
As the 2025 edition approaches. the promoter of the GP of Belgium Vanessa Maes confides: “We will be sold-out for this weekend”
Diving behind scenes belgian grand-prix,
Further reading: Prabowo will come to Belgium to meet the president of the European Commission – Four kazakhes in Belgium – Okey.be – Minister Vandenbroucke refuses the project of a PET Scan in the Luxembourg province: Carmen Ramlot denounces a territorial contempt – Belgium in the SCAF, the European fighting aircraft of the future? ‘She does not care about our mouth’ reacts the boss of Dassault – How to avoid exploding your budget on vacation? Here are how many Belgians spend every year.
