The E.Leclerc group confirms that it will once again offer fuel at prices costing on August 1 and 2, 2025, during the Grand Chasé-Crosé of holidaymakers. A measure that is so appointed for motorists.
The weekend of the chassé-crossed between Julyists and Augustians promises to be loaded on French roads. To relieve motorists in the face of high prices for the pump, E.Leclerc announced that it was renewing its operation fuel at cost price In his service stations, the Friday August 1 and Saturday August 2, 2025. The brand thus intends to reaffirm its Household purchasing power support in the middle of a vacation period.
In a video published on social networks, Michel – Édouard Leclerc said: “This weekend, in anticipation of the crossover between Julyist and Augustists, I announce the renewal of our operation at cost cost on all fuels, with the exception of non-road diesel and E85 ethanol”. The initiative, already tested in early July, met with a great success with motorists.
A national system in 711 service stations
The operation will concern 711 stations-service E.Leclerc distributed throughout French territory. As in the first edition of July, the highways are not not included in the device. Eligible fuels are the‘Essence-free petrol and road dieseloffered without beneficiary margin for the brand. Only non -road diesel and E85 ethanol remain excluded.
E.Leclerc stresses that this measure is a continuation of the actions already carried out to contain the impact of inflation on homes. With this initiative, the brand claims its role as shield on the front of purchasing power, in a context where fuel prices remain sensitive to international fluctuations.
Support for purchasing power during the summer period
The renewal of the operation is part of a broader loyalty and consumer support strategy. For E.Leclerc, this action symbolizes a lasting commitment to families, often weakened by the cost of transport on vacation. The message is clear: to offer a respite, even punctual, to motorists at the time when the roads are the most frequented in summer.
The measure should receive millions of drivers this first weekend in August, when Smart bison provides red and black classified days. Costid price fuel thus appears as an expected gesture, mixing commercial opportunity and promise of relief for vacationers.
