Facebook: these unscrupulous “creators” are finally punished and it will type in the portfolio

Monday, July 14, Meta announced that recurrent creators will lose access to the monetization program and that their publications will be limited in the event of content flight.

“Too often, the same meme or the same video appears repeatedly, sometimes from accounts that claim to be creators and other times from spammers”explains the company in its press release. Consequently, “It tarnishes experience for everyone and makes the emergence of new voices more difficult.”

Facebook automates the process since systems will detect copied videos to reduce their frequency. Moreover, But the goal is also to prevent the original creator with losing precious views. Meta is looking for other solutions, such as a functionality that adds a facebook: these unscrupulous “creators” finally link to the original content.

Meta specifies that these changes will take place gradually in the coming months. and we do not know if the other social networks of the company, Instagram and Threads, will benefit from the same new products.

Meta has long been looking to fight spam and highlight the original content. Facebook had already taken measures against 500,000 accounts in the first half of 2025 for these reasons.

YouTube does the same and updated his rules about copied videos. Their existence has been multiplied in recent months in the face of the emergence of generative tools.

Meta specifies that these changes aim for the “Copied content” And that the creators will not be impacted. Facebook still offers recommendations to avoid penalties:

• Ajutez of substantial changes
• Put voice-over. comments with reused content
• Avoid visible third -party watermarks and visibly recycled content from facebook: these unscrupulous “creators” finally other applications or sources

In short, it is a turning point in Meta’s strategy. For the company, we must favor authenticity and creativity. And it seems that the accounts that are content to copy existing content are a real wound for the. user experience. For once, Meta does things well, maybe to catch up with the looting of user data to train Meta Ai?