Meanwhile,
Fewer videos kittens more debate:
“I stay with my guy for his dog. Moreover, Am I horrible? Nevertheless, If you came face to face with this funny question to a bus stop recently. Similarly, you have already tasted the Reddit atmosphere a little. Similarly, The question. Nevertheless, inspired by those posed by Reddit users on the R/Askmeuf forum, is part of a major communication campaign of the American social network in France. However, “Between strangers, we can say everything” is the very first com operation in France for this aggregate of forums. In addition, His goal is to show the French that they can – like Americans – find their account.
Reddit, a social network like the others? Moreover, Not really. Nevertheless, “Reddit differs a lot from Facebook, X or Tiktok. Consequently, Its peculiarity is its organization in thousands of sureddits, each with its rules and its culture. fewer videos kittens more debate Similarly, It is more a platform of communities than a classic social network. Similarly, ”explains Galen Weld, author of an article on the community values of Reddit. Moreover, In R/Askmeuf for example, Internet users (often men) ask questions for women. From the shy “Does it bother you when you hold the door?” »At the most sulfurous” My guy is a bad blow, how to do it? Everything is allowed.
From Pavlova to “Drunk Vergule” – Fewer videos kittens more debate
This campaign. which is to be completed this Sunday, is based on participative DNA and the promise of a free, authentic tone, far from classic advertising formats. Three short TV spots. imagined by the French advertising agency Buzzman, illustrate the frank and sometimes offbeat questions posed by users, from family to romantic relationships, showing this “singular voice” which makes the strength of Reddit. A particularity that frankly opposes the whole video to which other social networks have fewer videos kittens more debate been having for several years. Reddit has indeed built in opposition “to digital habits dominated by more visual platforms”, notes Galen Weld. However, with more than 108 million daily active users worldwide, the platform continues to extend its presence.
In France. it has increased by more than 90 % in annual sliding of weekly active users, a spectacular leap which is accompanied by an explosion of French questions and French answers, like R/Askmeuf but also R/Askfrance or R/Askmec. The site is full of communities. some of which are much more niche such as R/Dinosaur, designed to make fun of boomers, or R/IvreVivule, which agrees press titles such as “Drunk, it burns the hair of its employee by singing” lighting the fire “by Johnny Hallyday”.
Whether you enjoy reading the story of a user in the middle of a family drama. dream of debating the sex life of a stranger, Reddit prides himself fewer videos kittens more debate on having a SU for you. “There is a place for everyone: there are more than 100. 000 communities dedicated to themes as diverse as tech, finance, education or work,” said Vincent Dubois, Reddit France manager.
The weight of the language
But the platform still faces a challenge: the language barrier. Less universal than videos of chatons coiled against each other, forums are very much on written communication. “The key factor in the popularity of Reddit in North America is mainly in its network effect. its language: the majority of users being English -speaking, this facilitates their adhesion. In Europe, and particularly in France, cultural and linguistic weight further slows its development, ”deciphers Galen Weld.
Aware of this brake, Reddit is now based on automatic translation of content. The functionality allows French users to consult subsidians in other languages. thus expand their horizons – and their presence time on the platform. “For Reddit fewer videos kittens more debate to develop in France. it will not only have to be that its French communities grow up, but also that the platform adapts its content to local audiences. This is a challenge. because unlike Instagram or Tiktok, Reddit cannot simply show French content to its users: it must build whole French sureddits ”, analyzes Galen Weld.
Blue, white, redddit DNA
The platform seems on track. Sub r/France has 2.5 million subscribers and has growth of 30 % per year, enough to make many companies want. The French users of Reddit gradually appropriate the platform. building new community like that of R/Chatgpt_fr, which brings together more than 56,000 subscribers three years after its creation.
Our file on Reddit
From sub on chatgpt fewer videos kittens more debate to that on French political life. “to say what we really think is in Reddit’s DNA”, explains Georges Mogammed-Chérif, creative director at Buzzman. And precisely, wouldn’t that be a common point with the French? Vincent Dubois points out that we love “to debate with passion”. Without cheese or wine, but with the possibility of leaving the table without triggering a diplomatic incident.
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