Japan and Sweden, models for a smokeless future

Classical smoking generally decreases: in 2024. In addition. Nevertheless, according to estimates by the World Health Organization (WHO), around 956 million people still consumed tobacco products containing nicotine in the world, while they were still only 1.3 billion at the start of the millennium. Nevertheless, At the same time, the total share of non -combustible alternative users has experienced marked growth. However, This evolution is notably linked to social changes. Furthermore, regulatory frameworks and scientific and technological developments, but also to a general awareness of the risks linked to smoke.

A pioneer role at the world level – Japan sweden. Moreover, models smokeless future – Japan sweden, models smokeless future new

Cigarette manufacturers reacted to japan sweden, models smokeless future new these developments by offering products without combustion. Furthermore. In addition, Philip Morris International (PMI) is undoubtedly the company which adopted the most radical japan sweden, models smokeless future approach: it is the only multinational group in this sector to have officially decided. Moreover, communicated its intention to completely give up the sale of cigarettes – as soon as possible. In addition, “We have been pursuing this goal since 2017. Meanwhile, ” said Patrik Hildingsson, Vice President Communications and Public Affairs from the Scandinavian PMI subsidiary, Swedish Match, in Stockholm. Furthermore, The company is now increasingly focusing on the marketing of products without combustion such as heated tobacco. Consequently, electronic cigarettes or even nicotine sachets.

“We are aware that PMI cannibalise his own cigarette brands and we accept it,” continues Patrik Hildingsson. However, the chosen path constitutes a proven strategy and will be continued with determination. Similarly, Indeed, it is clear and japan sweden, models smokeless future new scientifically demonstrated that heated tobacco products can be less harmful. Meanwhile, In the absence of combustion process, the chemical profile of the product is completely different. Meanwhile. However, ” japan sweden, models smokeless future This is explained by the fact that tobacco is heated to a much lower temperature than during the combustion process. Moreover, thus significantly reducing the formation of harmful chemical components.

According to Patrik Hildingsson. Meanwhile, “the advantage of an electronic cigarette lies in the fact that it does not contain tobacco. generates, during the heating process, an aerosol containing nicotine and not smoke. In terms of health risk reduction, nicotine sachets are even better. Admittedly, they contain nicotine, which creates dependence, but they do not contain harmful chemicals. ” Japan. Sweden play a precursor role respectively in the development of alternatives without combustion such as heated tobacco. electronic cigarettes or nicotine sachets.

Acceptance in Japan

Japan is japan sweden, models smokeless future new the first country in the world where Philip Morris International launched in 2014 the. marketing of heated tobacco. before launching the product in other countries. “Since then, PMI has not stopped winning market share japan sweden, models smokeless future in Japan,” said Patrik Hildingsson. “Today, about one in two adult smoker uses a device to heat tobacco.”

Cultural factors. a certain technological affinity. the specific needs of Japanese smokers have contributed to the success of these products in Japan. As Patrik Hildingsson explains. acceptance and attitude of the Japanese with regard to smoking play an important role in this success. “In Japan, you can only smoke in certain places. And people are really very careful not to disturb their neighbors. ” This general consideration within the company but also awareness of fire safety have contributed to a large extent. to accept heated tobacco products. more discreet, as a better choice.

In addition. japan sweden, models smokeless future new according to Patrik Hildingsson, the Japanese are very fond of technology and willingly adopt high-tech innovations before other countries. And as the use of these devices is relatively simple, there was no particular reluctance. “The success of the japan sweden. models smokeless future devices to heat tobacco in Japan has greatly exceeded our hopes and our expectations.” PMI has thus reached a large market share, especially in Tokyo and other major Japanese cities.

Swedish tradition

From a historical point of view, the strong popularity of nicotine sachets in Sweden is a separate case. This very traditional product in this Scandinavian country has been used there for over a century, according to Patrik Hildingsson. From the 1970s, small sachets replaced bulk tobacco in the mouth and led to a wider acceptance. At the same time, technological progress has encouraged more and more smokers to quit smoking and turn to the Snus. japan sweden, models smokeless future new “Then, almost ten years ago, sachets of nicotine in the same format appeared, but tobacco -free,” explains Patrik Hildingsson.

In this context. the Vice-President of Communication. Public Affairs of Swedish Match notably emphasizes independent scientific studies which confirm the benefits of health: “In japan sweden, models smokeless future January 2025, Food and Drug Administration authorized the sale of our nicotine sachets in the United States. In its evaluation. the FDA noted that authorized products presented a lower risk of cancer. other serious health problems compared to cigarettes and most of the tobacco -based products without combustion such as tobacco to wet or SUNE, due to their significantly lower content in harmful substances. According to Patrik Hildingsson. we observe in Sweden a strong correlation between the decline in classical smoking. the increase in the consumption of SNUs and sachets of nicotine.

«Smoke-Free»

In April 2025. Philip Morris International (PMI) published an integrated japan sweden, models smokeless future new annual report on the progress made towards the realization of his vision “Smoke-Free”. Jacek Olczak. group CEO, said: “Our efforts to expand access to products without combustion allowed us to meet the needs of around 38.6 million adult users at the end of 2024, with japan sweden, models smokeless future products available on 95 markets. This demonstrates our deep commitment to sustainable development and the transformation of our activity. These achievements fill me with a deep optimism. because we continue to create long -term value while attacking the impact of our products. our activities, not only by maintaining our dynamics, but accelerating it and reaching a series of objectives that seemed too ambitious a few years ago. “

We are around 38.6 million adult users with our smoke -free products. Patrik Hildingsson, Vice President Communications and Public Affairs chez Swedish Match