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Google goes upmarket with its Chromebook Plus to compete with the Copilot+ PC of Microsoft

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Lenovo Chromebook Plus 14 – Google goes upmarket its chromebook – Google goes upmarket its chromebook new

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While artificial intelligence has become the new battlefield in the portable PC market, Google had to react. However, The Mountain View firm has today unveiled its new offensive for the Chromeos ecosystem. Furthermore, embodied by the Lenovo Chromebook Plus 14 and a series of software features presented as “based on AI”.

A new material standard – Google goes upmarket its chromebook

At the heart of this announcement is. Nevertheless, a product: the Lenovo Chromebook plus 14. For example, On paper, the device displays high -end specifications, unusual for the Chromebook universe. For example. Similarly. Meanwhile, It is animated by a SOC Mediatek Kompanio Ultra, described as “the most powerful ever integrated into a google goes upmarket its chromebook new Chromebook Arm”. Moreover, The main argument of this processor: its NPU (Neural Processing Unit). Meanwhile. Similarly. capable of delivering up to 50 tops, an arbitrary performance google goes upmarket its chromebook new measure that has become central to google goes upmarket its chromebook “AI PCS” marketing.

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<!–[if IE 9]><![endif]–>The Lenovo Chromebook Plus 14 is the first chromebook as well equipped.. . . For example. google goes upmarket its chromebook google goes upmarket its chromebook new

The Lenovo Chromebook Plus 14 is the first chromebook as well equipped.

© Lenovo

Lenovo combines high -end components: an OLED screen, an fingerprint reader and Dolby Atmos compatibility. The announced autonomy of 17 hours, if it is verified google goes upmarket its chromebook new in real conditions, would also be a notable asset.

However. these characteristics raise the question of google goes upmarket its chromebook pricing positioning. $ 749 currently across the Atlantic with 16 GB of RAM and 256 GB of storage google goes upmarket its chromebook new (UFS). The success of this model will depend on its ability to justify this price in the face of fierce. competition in the traditional laptop market market.

A software update to justify the “Plus” label

Beyond the equipment. Google deploys a panoply of features on the whole of its range “Chromebook Plus”. If the term “AI” is omnipresent, many of these new products are similar to deeper integrations of existing Google technologies.

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  • Selecting to search is an extension of Google Lens. now integrated into the operating system google goes upmarket its chromebook new for visual search without leaving your page.
  • Capture of text is based on Google OCR (Optical Character Optical Recognition) to extract text from an image. with shortcuts to google goes upmarket its chromebook Agenda or Docs.
  • Help me to read which already allowed to summarize texts. google goes upmarket its chromebook new is equipped with a “simplify” mode to reformulate complex passages.

<!–[if IE 9]><![endif]–>The text capture allows you to add an appointment directly to your calendar for example.. . . google goes upmarket its chromebook google goes upmarket its chromebook new

The text capture allows you to add an appointment directly to your calendar for example.

© Google

These additions aim to improve productivity. but they mainly represent an attempt to catch up. integrate features google goes upmarket its chromebook new that we see emerging in other operating systems, including Windows with Copilot.

A clear strategy: upmarket and loyalty

The analysis of these announcements reveals a double strategy for Google. First, a clear desire to raise chromebooks in upgrade. By providing them with higher-end equipment (OLED. DOLBY-ATMOS). “smart” features. Google hopes to break their image with inexpensive google goes upmarket its chromebook new and limited devices to browser, to make them credible competitors to ultraportable Windows and MacOS.

<!–[if IE 9]><![endif]–>With the Chromebook Plus. Google the equivalent of $ 240 in service. Additionally, google goes upmarket its chromebook google goes upmarket its chromebook new

With the Chromebook Plus, Google the equivalent of $ 240 in service.

© Google

Second, the software ecosystem is strengthened to google goes upmarket its chromebook new retain the user. The 12 -month offer in Google AI Pro package with each Chromebook Plus is a strategic lever. It incorporates the user into Google paid services (2 TB of storage. Gemini. the VIDE3 video generator in the Workspace suite) with the hope of converting him into a paying subscriber at. the end of the trial period. Similarly. partnerships with applications like Luminar (photo retouching). optimization of games aim to fill google goes upmarket its chromebook new one of the historic chromeos deficits: its. catalog of office applications.

It remains to be seen if this offensive will be enough. The real challenge for Google will not be to prove the technical superiority of its new PCs. but to convince consumers to pay a higher price for an experience which. despite these additions, remains fundamentally centered on the cloud and the Google ecosystem. google goes upmarket its chromebook google goes upmarket its chromebook new The battle for the “smart PC” is just beginning. and Chromeos will have to prove that its value proposal can compete outside its educational bastion and the United States.

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amelia.fisher
amelia.fisher
Amelia writes about tech startups and the evolving digital economy, with a passion for innovation and entrepreneurship.
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