Google has acquired 4 % interest in the South Korean glasses manufacturer Gentle Monsterfor an amount of around 107 million euros. Together, they wish to conquer the market in full evolution of smart glasses.
A breakthrough for smart glasses?
Barely a month after Google announced a creative collaboration with Gentle Monster, the technological giant is participating in the innovative glasses brand. Together, the two companies will launch in 2026 a new line of “smart glasses”: so -called extended reality glasses (XR) will use Google AI and Android technology.
After several unsuccessful attempts in the past, smart glasses now seem ready for a real breakthrough. Facebook’s parent company, Metarecently launched several “intelligent” glasses Ray-Ban in collaboration with EssilorLuxottica. Although it is still a niche product, the glasses are well received.
Google’s previous attempt with Google Glass has encountered several challenges, including confidentiality problems and impractical design. However, the current market offers more possibilities thanks to the development of more advanced AR features and demand for attractive Wearables.
