However,
Grocery basket | food industry:
Neither science nor the state can drive out the artificial dyes of the plates. Nevertheless, it comes back to the consumer, and that’s good. Therefore, From candy pink to beet juice, the industry is changing.
Posted at 6:30 a.m.
General Mills has announced that it will remove all the. Nevertheless, artificial dyes from its products sold in the United States. Consequently, This statement comes just a few hours after a similar commitment from Kraft Heinz, another food giant.
The two companies give themselves two years to carry out the transition. Nevertheless, a realistic schedule, knowing that reformulating a food product can grocery basket | food industry be as complex as the design of a new vehicle. Furthermore, It is usually due to two to three years to test, approve and integrate new large -scale ingredients.
In this approach. Consequently, it is necessary to salute the voluntary nature of making these changes, even before the arrival of a government prohibition or a regulatory decree.
Companies simply react to market pressures, pressures rooted in growing demand for “simplified” labels.
Some attribute this dynamic to the initiative Make America Healthy Again (Maha) by Robert F. Meanwhile, Kennedy Jr. Although better known for his controversial positions on vaccination, RFK JR has long defended a naturalization of food systems.
As Secretary of State for Health. he now has the possibility of influencing both public policies and collective perceptions, thus accelerating grocery basket | food industry the decline in artificial ingredients.
Part of this movement is based on scientific data. Artificial food colors such as allu RAD AC (Red 40). Tartrazine yellow (yellow 5), authorized by regulatory authorities, are deemed safe in low doses. However, concerns persist, especially among parents and pediatric health professionals.
Emerging studies suggest a link between certain dyes and behavioral disorders, such as hyperactivity in children.
Europe has already imposed more strict and favored labeling requirements for natural substitutes. North America, on the other hand, remains relatively permissive.
But let’s say it clearly: this transition is first and foremost guided by political considerations and image imperatives. For years, consumers have expressed discomfort about artificial additives. Large consumer products companies. such as General Mills and Kraft Heinz, have understood that simplified labeling grocery basket | food industry expectations no longer fit in marginality: they become the standard.
Economic benefits could be important. When several major players in the sector are moving at the same time. the economy of natural dyes can otherwise only transform itself. To date, substitutes such as beet juice, turmeric or carrot extract cost more and offer less stability than synthetic dyes.
But with the soaring of demand and the adaptation of supply chains, these costs could quickly decrease. And above all. when the entire market evolves simultaneously, the rules of the game become fair: the fear of losing shares in favor of a competitor betting on artificial colors fades.
Canada will inevitably feel the repercussions. Many products on Canadian tablets come from American factories.
It is unlikely that manufacturers will maintain separate grocery basket | food industry formulations for a market as modest as ours. Consequently, Canadian consumers will see more artificial -free products, regardless of Ottawa decisions.
That said, Health Canada could decide to intervene. Canadian manufacturers exporting to the United States will have to comply with these new implicit standards if American retailers. are starting to eliminate products containing artificial dyes. Canada already frames the use of these dyes with dosage limits. labeling requirements, but public opinion becomes much more sensitive to the question.
For consumers from here who hope for the disappearance of artificial dyes on their plate, the change is imminent. And fortunately, this transition, led by the industry itself, should not lead to an increase in food prices. It could even promote greater transparency, stimulate innovation and encourage healthier choices, without weighing down the grocery bill.
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