Decline in exports
Gruyère AOP makes it melted
Anglo-Saxon markets at half mast, vigorous Swiss franc and threatens of American taxes: the interprofession of emblematic Swiss cheese reduces its production.
The export of the Gruyère AOP falls by 8% since January 2025.
KEYSTONE
Faced with a decline of 8% of exports over the first five months of the year, the Gruyère Interprofession (IPG) has decided to reduce the production quotas of traditional AOP Gruyère for the current year. This after having already imposed restrictions on the AOP Alpage Gruyère and the Gruyère Bio AOP this spring.
This decision, made during a meeting held on Tuesday and reported by “Freedom”is part of an anticipation strategy rather than reaction to an immediate crisis. “For the moment, the situation is far from alarming in terms of stocks and the general sales state,” said Olivier Isler, director of IPG. However, he stresses that “the signals that achieve commercial houses reveal some concern about the export market.”
Exports worry
The vigor of the Swiss franc, combined with uncertainties linked to American customs duties, particularly affects this sector which exports approximately 40% of its production. The Anglo-Saxon markets are the most affected, with drops of 14 to 15% in Germany, the United States and the United Kingdom compared to the previous year.
The figures are eloquent: exports to the United States fell to 1294 tonnes (compared to 1503 in 2024), those to Germany increased from 1,17 to 1128 tonnes, and the United Kingdom imported only 335 tonnes, or 52 less than in 2024. Olivier Isler attributes this decline to a gloomy consumption climate where ” the subject of savings ”.
Stable market in Switzerland
Some markets nevertheless resist this downward trend, notably France, where sales increased by 22 tonnes to reach 518 tonnes, and the Benelux (+18 tonnes, to 276 tonnes). In Switzerland, the market remains stable compared to 2024, described as “Happy New Year” by the IPG.
The reduction in quotas should decrease the annual production of around 900 tonnes, while the volume initially planned for 2025 amounted to 30,605 tonnes. The IPG remains particularly vigilant about American duties on customs duties, additional 10% taxes (reduced since their initial announcement to 31% in April) that can potentially reduce sales of 1000 tonnes on this crucial market.
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