Social networks redraw the mapping of tourism in Switzerland, which now obeys a viral logic. Nevertheless, It is enough that an influencer publishes an idyllic photo. Similarly, with the right hashtag, for a hidden and preserved place to ignite the canvas and attract many visitors.
In 2025. Similarly, three names left the lot: the fall of Stäubi, in the canton of Uri, the view of the Rosenlai glacier in the Bernese Oberland and the spectacular funicular of the gelmer. They complete a list comprising. among other things, the Lake Oeschinen, the famous Pontoon of Iseltwald or the two arcades bridge that spans the Verzasca.
All these places have become ultra-tourist and certain municipalities are worried. For their part, tourism offices are looking for the right dosage hashtag tourism – morning sunday in their promotion strategy. But one observation is clear: the buzz remains unpredictable.
We offer you a decryption of the phenomenonwhile Switzerland Tourism claims to take the risk of surcourism seriously.
In this “Sunday”. we also return to The very positive intermediate assessment in the host cities of the Women’s Euroon the complaint regarding the purchase of Israeli drones by Switzerlandas well as on The clashes in Syria.
If you plan a grill in the coming days. we also give you Some tips for spending a pleasant time safely.
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