On Tiktok, trends come and go at a crazy speed. But some, more precious, settle with elegance and refinement. This is the case of niche perfumes, these exclusive, luxurious and daring olfactory creations, which are attracting more and more beauty enthusiasts in search of originality. Far from the too well known juices and commercial fragrances, these perfumes tell a story, provoke an emotion, and leave an unforgettable memory in their wake. On social networks, niche perfumery is booming – and a particular brand panics the meters: Amouage.
Amouage: Ofactive Excellence from Oman
Founded in 1983 at the initiative of Oman’s sultan, Amouage is a house of high perfumery that embodies oriental refinement in what is most sumptuous. Each bottle, made with extreme attention, mixes noble raw materials, artisanal know-how and deep cultural inspirations. Oud, incense, pink, saffron, precious wood … The ingredients chosen tell stories of travel, tradition, sensuality.
Made in Grasse, in France, the love perfumes combine the richness of the oriental compositions with the elegance of French perfumery. Result: opulent, unique juices, and an exceptional outfit, which have become the best kept secret of the real enthusiasts. Niche scents, and in particular lovers, offer this rarity, this emotion, this discreet luxury that makes all the difference. They tell something about us. They are a secret that we choose – or not – to share. On the networks, this quest for authenticity becomes viral, because it resonates with a generation that values experience, storytelling and singularity.
@ariannny_ Let’s hear it babes! Bonus points if you do combo ones #fyp #perfume #scenttok
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Guidance 46 of love: “People literally die when I put it”
And just type “Guidance 46” on Tiktok to understand that we are faced with a phenomenon. It all started with a video that has become viral, in which a content designer asked a simple question to her followers: “What perfume has earned you the most beautiful compliments in your life? “ Result: more than 15,000 comments, an avalanche of recommendations … and a name that comes up from hundreds of times: Guidance 46, of love. “”Guidance 46, when I wear it, I am harassed to have the name “comments a user. “”People literally die when I put it “add another. “”That’s all you need. It’s magic. “Ensures one of them. This perfume has become, in the space of a few weeks, a real olfactory grail on the networks. And for good reason: with its wrapped wake, warm and sophisticated, it captures attention without ever imposing it. A signature perfume, unforgettable.
But then, what does Guidance 46 really feel? This perfume belongs to the Floral-Boisé-Ambre family, but its construction goes far beyond the classic labels. From the first seconds, it seduced by a gentle and creamy flight of juicy pear, Milky Almond and deceased incense. Then come the floral heart – pink, jasmine, osmanthus – and hot woods, such as sandalwood, cedar, and saffron. In the background, vanilla, gray amber and labdanum wrap the skin with a sensual, almost hypnotic veil. What strikes above all is the depth of the composition, its ability to evolve with the heat of the skin, to leave a powerful but refined imprint, never heady. This is the kind of perfume that marks spirits, which becomes your smell, your imprint.
© Amouage
Guidance perfume 46 – Amouage – € 490 for 100 ml
