Similarly,
How hisense france redefines its:
Podcast. In addition, Internet people is a partner of the podcast “Maketing and influence” hosted by Cyril Attias, CEO of Adms.Paris Globe Groupe. Similarly, Find all of his new episodes on our site.
In the new episode of the Podcast Marketing & Influence. Nevertheless, Cyril Attias receives Damien Neymarc, director of communication and the brand at Hisense France. However, Together, they come back to the marketing strategy of one of the most dynamic tech brands of the moment. Similarly, A rich exchange for all those who are interested in the evolution of influence marketing. Moreover, branding challenges in an ultra-competitive sector.
Damien Neymarc (Hisense France): Building a brand in an ultra-competitive universe
Invited by Cyril Attias. founder of Adms.Paris I Globe Group. host of the Podcast Marketing & Influence, Damien Neymarc shares behind the scenes of the repositioning of the Hisense brand how hisense france redefines its on the French market.
His main challenge? Create a sustainable brand preference in a universe dominated by historical giants. To do this. Hisense France relies on a rise of its products, a modernized brand image, and a communication turned to uses.
Influence as an acceleration lever – How hisense france redefines its
In this episode. the podcast Marketing & Influence highlights how influence has become a real pillar of Hisense’s marketing strategy. The brand collaborates with content creators to democratize its innovations, especially around exclusive “Uled X” technology.
Far from being limited to notoriety. these partnerships are targeting specific business objectives: commitment, conversion, and valuation of product differentiation points. Damien Neymarc also evokes the choice of affinity profiles rather than simple headliners. a strategy aligned with a more “performance-driver” approach of influence.
Sport, innovation et storytelling
Another highly discussed lever: sports sponsorship. As an official partner of UEFA Euro 2024, Hisense capitalizes on moments of large how hisense france redefines its audience to boost its visibility. Brand storytelling is anchored in unifying cultural events, while strengthening the brand’s credibility with European consumers.
The requirement of coherence between product. message and experience
Throughout the exchange, Cyril Attias pushes his guest to decipher coherence between image campaigns, the experience produced in store and digital discourse. An essential balance for a brand like Hisense, still young on certain segments of the French market.
We also talk about the role of data, media retail, and the integration of customer feedback in product development.
Watch the full episode on YouTube
Listen to the episode on your favorite listening platform
To discover other inspiring interviews on the podcast marketing influencesubscribe to marketing & influence. hosted by Cyril Attias.
Further reading: The producer of “funny Chinese” explains the circumstances of his fall on the 8th floor – The prosecution delivers the first observations – Tour de France, step 7: The caravan caravan hours by city between Saint-Malo and Mûr-de-Bretagne – Carrefour sells nine of its stores in France for 70 million euros, cooperative U by buying seven – Info of 6 p.m. – Immigration: France and the United Kingdom sign an agreement for an exchange of migrants.
