How smartphones france reconditioned? we: This article explores the topic in depth.
Nevertheless,
How smartphones france reconditioned? Moreover, we:
« Reborn? For example, No, don’t know ». Moreover, In Carros a few kilometers from Nice. Nevertheless, it takes several minutes and a phone call to locate the Reborn reconditioner, in the last street on the side of the industrial zone of the Broc. Meanwhile, No name or logo indicates the company of Monegasque origin, whose ambition is to become ” the largest European reconditioner ». Furthermore, The relative confidentiality of the premises will soon end. Nevertheless, because Reborn, created in 2016, is on the way to grow by some 7,200 m² in the coming months. Consequently, And this time. Moreover, his name will indeed be displayed at the top of a future building ” twice higher than the current building “, Scheduled for the end of 2026, enthuses Roger-David Lellouche, at the head of the company.
With this new stage. In how smartphones france reconditioned? we addition, the company with 120 employees, which sells its reconditioned smartphones at Fnac, Darty, Boulanger, Orange, Bouygues and Leclerc, will change dimension. Similarly, Its workforce will drop from 120 to 320 employees. However, the production capacity will be multiplied by three, and it hopes, the ” turnover of 100 million euros recorded in March 2024 for the reconditioned The same way will follow. Therefore, The group intends to attack European countries, and take a few more percentages in France. For example, In France. However, the market, which has conquered more than 20 % of French people, is disputed by other local reconditioners (Yesyes, Recommerce, Smaaart, Largo, Certideal …) and “intermediaries” (Backmarket, Cdiscount or Amazon), regularly accused of unfair competition by French companies.
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Nine years earlier, however, in the “garage” which then housed the how smartphones france reconditioned? we very young Reborn, nothing suggested that such objectives would be targeted in 2025. Therefore, In 2003, Roger-David Lellouche joined DPA Europe. However, This company. Nevertheless, founded by his father Claude Lellouche in 1976, specializes in the manufacture of autoradios, portable navigation systems and on -board video systems. Consequently, “” During these years. For example, the car radio was somewhere the smartphone of the time, everyone wanted to have the latest technology in their car Remember, smiling the leader.
How smartphones france reconditioned? Meanwhile, we
“We wanted to be more eco -responsible. Consequently, to have our own how smartphones france reconditioned? we production site”
But over the years, the Monegasque realizes ” that the car radio market is a declining market, insofar as systems are increasingly integrated ». Moreover, In 2016, it is the turn. Therefore, “” We wondered in which direction to go: we wanted to be more eco -responsible. Furthermore, to have our own production site He recalls. However in the smartphones sector. he notices that ” The iPhone kept great value over time, and that it was a product that often resells from hand to hand. So, we said to ourselves, why not organize this by giving wages to consumers He develops. While the reconditioned market is stammering. the thirty -something then launches Reborn, a branch of DPA, and surrounds himself with a first team.
All invest ” This garage in the industrial zone From the suburbs of Nice where all the stages of. reconditioning are carried out. Then how smartphones france reconditioned? we the team ends up crossing the street and investing the current premises. Even if, almost ten years later, it is necessary to postpone the walls again. In 2024, 650,000 aircraft were reconditioned in these premises, including 485,000 smartphones and 100,000 AirPods. The figures should still go up in 2025. the group positioning itself as ” the reconditioner capable of making volume and quality “, Roger-David Lellouche said to us. And in this month of July 2025, the observation is there: ” We feel a little cramped here “Confess Sylvain derminator. The site director plays the feet to adapt the premises and the workforce according to requests and stocks to condition.
At Reborn. it all starts and everything ends at the storage warehouse-a building where the products to be reconditioned (smartphones, MacBook and Airpods) arrive mainly from Europe, the United States and Asia (” Japan », We tell us) by plane how smartphones france reconditioned? we or by boat. “” Logistics is the nerve of war », Breaths in a gale Jeromine, who manages this part internationally. Lately. ” We had vagaries of maritime transport, with boats delayed at the port, containers which are unloaded last on the boats arriving in Marseille And which must then be repatriated here, she adds.
How smartphones france reconditioned? we
A safety airlock worthy of an airport
A little further. on the contrary, smartphones ready to be shipped that are stored: all those passed by ” The production platform », A floor of another building in which the smartphone is tested, classified, its faulty and verified rooms before being bricked and then sealed in a recycled cardboard box.
To get there. you have to go through a portico and a safety airlock worthy of an airport, before arriving in a large open space mid-laboratory, half-works of DIY, where the smartphone will how smartphones france reconditioned? we be the object of all attentions. The tray is divided into different “poles” through which all the devices pass – in all, 54 control points are checked.
In the first. Philippe, who joined Reborn two days earlier due to a “surplus of activity”, is in the middle of “preparation” of the smartphones received. He opens the packages and branches one by one the laptops stacked inside. The devices are then directly connected to software that will erase the data, operate updates, and test the load speed.
Once this CAP has been crossed, smartphones, AirPods or MacBook go through the technical test workshop. That how smartphones france reconditioned? we morning, Tatiana is checking the traceability of several smartphones and their spare parts. It must ensure that the devices have not been blacklisted after a flight. “jailbreake” (modification of the operating software without authorization), or enrolled (restrained to certain features).
A few steps away. one of his neighbors checks, at a disconcerting speed, the proper functioning of five smartphones aligned on his desk. The cameras, the touchscreen of the screen, the microphone, the speakers and the internal headphones are scrutinizing. The step makes it possible to classify. literally train for each device ” a kind of identity card of your phone Which will soon be sent to the consumer from 2027 – the European Union will impose a digital passport for all reconditioned products.
Read also: from June 20, Europe imposes 4 new rules on smartphones manufacturers: which will change
How smartphones france reconditioned? we
“Electric toothbrushes. teeth, how smartphones france reconditioned? we nail files, and even a body of bodies chandelier”
If pieces need to be changed, the replacements are operated on at the technical pole, a little further in the open space. Maxime. a kind of front magnifying glass screwed on the head which gives him the air of “doc” of Back to the futureis precisely opening an iPhone 14 to change a battery that still works, but which has done too many cycles, according to the Reborn criteria.
The operator removes the spare part. removes the adhesive using a thin spatula, then puts instead a new battery before reconnecting it. The safety plates again in place, we review everything, and voila. In this workshop, the employees use vyer, hot air pistols, glue, drills, discuses, enough to microsoud of boneless smartphones … But they also use more surprising objects. like ” Electric toothbrushes, teeth cures, nail files, and even a body how smartphones france reconditioned? we of body chandelier ». Ces « tools ». Proposed by technicians and technicians to repair and erase certain faults, have sometimes proved to be effective in cleaning screens or clogging damaged chassis.
« There is even a cat box Sylvain derminator. the site director, opening a suitcase placed at the foot of each operator, whose interior actually resembles a litter. The device in fact makes it possible to isolate in a few seconds a battery which would have been unfortunately pierced. which could set fire almost permanently. If in doubt, the employee encloses the aircraft in the suitcase and puts an end to any risk of how smartphones france reconditioned? we fire … and burns.
Once the apparatus is retest. it passes into the hands of the aesthetic pole where the famous electric toothbrushes are used. The smartphones. divided into two grades (Phoenix, corresponding to an excellent state, and Bback, less well, but functional) are finally put in box. The packaging is sealed and ready to be shipped. At the bottom of the plateau. a slightly separate room includes the group’s after -sales service where the 12 or 24 months warranty apparatus are returned by customers: the latter are examined before returning by the reconditioning cycle of the plateau, if necessary.
How smartphones france how smartphones france reconditioned? we reconditioned? we
“Each time an iOS comes out. we tremble a little”
Pending their future building, the teams continue to adapt the poles according to the demand, the stocks received, and the new devices that they have not designed. “” The reconditioned requires constantly adapting. We can have macbook with American keyboards – who have a touch more than the French keyboard that we. will have to delete ». Hardware is far from the only challenge to overcome. “” Each time an iOS comes out, we tremble a little. We often discover that everything is not clearly marked. We have little surprises »Let it be exceeded. add the CEO of Reborn who never loses an opportunity to test spare parts directly on his smartphone.
During rush period. it also happens that the forties, as is his site director, put his hands in the citched in one of the poles of the how smartphones france reconditioned? we production plateau. Versatility that could become more rare when “ European ambition »Will be started. and that a high building will increase on the last street in the industrial zone of Carros-Le Broc.
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