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Each year, the news and the old baccalaureate holders have the opportunity to benefit from premiums offered by various banks. These offers are specially designed to attract young customers who start their adult life, thus offering them a first contact with the banking world. Premiums are often conditioned when opening a bank account and the presentation of proof of success in the baccalaureate. This strategy allows banks to strengthen their customer base by capturing young adults from the start of their financial career.
2025 bank bonuses: an overview of the offers
Société Générale is offering an interesting offer this year: 60 euros without age condition or mention. This premium is accessible to any holder of an SG account which presents proof of success in the baccalaureate, between June 30 and November 2, 2025. However, it is often necessary to be registered with a Sobrio or Jazz offer to benefit from it. As for the BNB Paribas, it offers 80 euros for any new bachelor aged 18 to 29 who opens an account, without mention of mention. This offer includes the “Free Spirit” system, and remains available until September 23, 2025.
The CIC, with its “Bac CIC” solution, rewards new graduates according to their mention. The amounts vary from 40 euros for a fairly good mention at 160 euros for a very good mention. You just have to present your statement of agency notes to open a CIC savings book, to which the premium will be paid. This offer is valid from July 4 to September 30, 2025.
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Opportunities for all graduates
Boursorama and Axa Banque adopt a similar approach: All new graduates, without mention of mention, can obtain 80 euros by opening an account. Banque Populaire goes even further by offering a bonus of 50 euros not only to baccalaureate holders, but also to all students aged 18 to 28 who recently obtained a diploma. To benefit from it, simply open an account in the brand. These initiatives aim to attract a wide range of young graduates, offering them financial incentive to start a banking relationship with these establishments.
With 724,633 candidates for the 2025 baccalaureate, and an ever -increasing number of admitteds each year, banks see a strategic opportunity in the extension of their customer base in the summer. These bonuses are therefore much more than a simple gift; They constitute a powerful marketing lever to retain future customers.
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Banking strategies behind bonuses
Banks have understood the importance of capturing the attention of young adults at the start of working life. By offering bonuses, they are not content to seduce new customers, but they also establish a lasting relationship with them. The opening of an account is often the first step towards other banking services such as student loans or real estate credits. In addition, these premiums are an excellent way to differentiate themselves in a very competitive banking market.
By focusing on these offers, banks invest in their brand image with young generations, who are more inclined to remain faithful to their first bank. These long -term loyalty strategies make it possible to make the initial investment grantedhoping that these young customers will evolve with the banking establishment through their needs.
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The impact of bank offers on the choice of students
Do banking premiums really influence the choice of students? For many, these offers represent a welcome help to start their career of young adults. Indeed, the transition to student or active life is often accompanied by new expenses, and this premium can constitute a little financial boost. However, the real impact on the choice of the bank also depends on the services offered, the proximity of agencies, and the recommendations of relatives.
It is essential for students to properly assess the conditions associated with these premiums. Some banks require long -term commitments or significant management fees. Young graduates must therefore pay attention to details before committing. Faced with these multiple offers, how will students make their choice?
The author relied on artificial intelligence to enrich this article.
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