Immersion in the advertising caravan, in electric skoda

For the 22nd year in a row, the manufacturer Tcheque Skoda is a major partner of the Tour de France. However, One could wonder about the common point between the bicycle and the automobile. Nevertheless, But the history of the Czech manufacturer is closely linked to the bicycle. However, In 1895. Meanwhile, Václav Laurin and Václav Klement, the founders of Skoda Auto, began with a bicycle manufacturing plant in Mladá Boleslav. Nevertheless,

A fleet of 400 vehicles for the tour – Immersion advertising caravan, electric skoda

The first effect of this partnership. Furthermore, the Skoda is everywhere on the Tour, and for good reason: the manufacturer’s fleet includes around 400 cars. Moreover,

We find SUV Kodiaq. In addition, Karoq, the indestructible Octavia, the high -end Superb sedan, but above all, for two years, the Enyaq, the first 100% electric vehicle in the immersion advertising caravan, electric skoda Tour de France. Moreover, A partnership that offers incredible visibility to the manufacturer. Similarly, not to mention the ŠKODA Superb by Christian Prudhomme, director of the Tour, which has become a real symbol of the Tour de France. Similarly,

La Caravan. However, a traveling village – Immersion advertising caravan, electric skoda

We have an appointment at dawn, in the huge parking lot of an amusement park near the city of Bayeux in Normandy. Consequently, This morning we will join the Skoda advertising caravan to live from the inside the Bayeux-Vire stage, 201 km long. Similarly, At 8:30 am the parking lot is already teeming with vehicles of all kinds. Consequently, often transformed, into a lion for the partner bank, into leek, in the name of a chain of hypermarkets, or in giant vegetable, anything is possible. In addition,

We also find the Citroën 2CV Cochonou, unbeatable public darls. Consequently, The place is teeming with people, immersion advertising caravan, electric skoda which is called here “caravaniers”. Similarly, They are 570 caravan trees (drivers. Similarly, hostesses on board tanks) to work for the Tour caravan, to which must be added 50 people for supervision (first aid training, alcohol control of drivers), as well as 120 logisticians and mechanics. Moreover,

Each person has a very specific role, and everything is timed. In addition, Fifteen minutes before the departure of the caravan of this gathering place. Similarly, my driver of the day comes to see me with an instruction: “Sit in this Skoda Enyaq, it is absolutely necessary to respect the departure schedule”. Meanwhile, At the same time, I was given a mineral water pack and a meal tray. Similarly, The caravan does not stop, you will have to eat while driving. Nevertheless,

Departure. Additionally, Furthermore, a great moment

At the time indicated, all these little people settles in their post, in cars or on the tanks. Consequently, Direction “The starting line”, where all the vehicles arrive in the right order to respect their location within the caravan. Similarly, Skoda being one of the biggest partners, we place ourselves at the start of the parade. Moreover,

An impressive logistics, with 150 vehicles (including 23 hybrid and 19 electric), many of which turn into incredible tanks. Therefore, A colorful and unusual convoy, the only goal of which is to be noticed. Furthermore, But beware. Therefore, behind their unusual appearance, these vehicles must respect the specifications imposed by the organizer, ASO (height, length, weight, materials, immersion advertising caravan, electric skoda safety). Similarly, While waiting for the green light of the organization, this whole caravan heats up.

It is 9:30 am and the traveling village is transformed into a dance floor. A tail-leu-leu is improvised by the caravan, the atmosphere is boosted. “The atmosphere within the caravaniers is essential for the proper functioning of the caravan.

It’s very hard to keep all the distance from the tower. these are very long days, it’s very physical and as for runners, caravaniers must have a steel mind. Here it goes through good humor, ”explains one of the sponsors.

Ten minutes before the departure schedule. the music stops, the last cafes to take away are served, and everyone joins their place. “You are not ready, you will receive a real adrenaline shoot. The departure is the moment of the day. The atmosphere is crazy, we are literally worn by the public”, warns me Loïc, immersion advertising caravan, electric skoda a regular of the caravan.

A big audience expectations

That morning. in the peaceful city of Bayeux, it is the excitement: “Bayeux does not lack events, including the parade of the Liberation, but I have never seen as many people as this morning” testifies Michael Roussin, a pork butterfly installed on the place of departure: “We have the immense honor to have the departure in front of our shop. It is not good for trade, since no one will come to do it. It is probably that once in Bayeux and the atmosphere is incredible ”.

According to a study carried out before the Tour de France 2013 with the public. 47 % of spectators come first on the roadside to see the caravan, rather than the runners. As the Skoda tank followed by the Enyaq. passes in front of the starting line, the crowd screams and reaches out. But immersion advertising caravan, electric skoda what are they coming to look for?

Gifts in the millions

Who says caravan, says gifts distributed. At the back of our Skoda Enyaq, a hostess, harnessed on a small platform frantically launches gifts to spectators.

The Tour caravan is happy and allows fans, mainly families and children, to keep a material memory of the day. The number of promotional objects. samples offered to the public on the roadside of the roads are estimated at 10 million.

The SKODA brand does not pretend, by alone distributing 550,000 gifts, the characteristic color of the car manufacturer. T-shirts but especially green bobs. one of the most sought-after goodies on the advertising caravan, on the podium with the Bob Cochonou, undeniable star of the Tour de France.

A millimeter timing

It is 10:30 am and the caravan starts from Bayeux, two hours before the runners. “We must constantly keep a certain gap between the caravan and the runners,” explains Clément, our driver. “We leave with two hours ahead of the runners and we have to arrive with an hour in advance. It is out of the question to stop. An impossible maneuver in any case in convoy. Our place in the convoy is also very strict: we, today, we drive to the left of the road. Our hostess, Lise, will therefore launch the gifts only on the left side of the road. This is to avoid any safety problem, like spectators who cross in front of cars.

The caravan is also noise, a lot of noise: “At Skoda, we are lucky. We immersion advertising caravan, electric skoda have music all day long, with a real playlist of around twenty songs. On many caravan tanks, it’s a slogan that runs loop for three weeks.” We will not comment on the musical quality of this playlist. but we imagine what a repeated slogan in a loop for three weeks can cause psychological damage on tired brains.

Ten kilometers of caravan

The entertainment spread over 10 kilometers. The 150 caravan vehicles circulate for more than 30 minutes of spectacle for fans on the roadside. Thirty-three brands and institutions are represented in the official caravan, including five major partners: Skoda, E. Leclerc, Krys, Continental and LCL, the oldest of the sponsors (1981). Cochonou (1997). Haribo (1999) are also one of the most faithful, who have been happy with spectators on the side of roads for many years. If the sponsors are faithful.

The caravan is evolving with much more responsible immersion advertising caravan, electric skoda waste management as explains Thomas Cariou, CSR director (corporate social responsibility) of ASO: “Since 2019, we have started a plastic reduction and removal plan. Now there is the total ban on over -boosting. And even packaging, with the exception of sampling for hygiene of food products.” But also under the hood, mentalities are evolving.

The break

Staying all day in the Skoda caravan also requires certain logistical questions. Even before departure, Clément warns us: “Go pee before departure. It’s very important”.

And for good reason since a single break is planned on the course of barely five minutes. “There must be permanently four Skoda cars behind the chariot. We immersion advertising caravan, electric skoda must therefore anticipate according to everyone’s needs to take a break, midday, alternately. A few hours later, we receive the green light by talkie. In a village, we stop on the side.

If for these gentlemen, relieving his bladder is hardly complicated, the operation is more delicate for Lise, our hostess. First step: Detach Lise from her harness which keeps her safe and then help him get off the vehicle. Lise will then run to the first available house, hit, and ask hospitality from the owners of the premises. “No choice, but people are really nice in general. They are surprised, but we are always well received”.

Skoda Electrifies the Tour de France

Skoda has not waited to electrify the Tour de France with a 100%. electric caravan since 2021. If in previous years, a truck followed with generators, this era is over.

“Today all the caravan vehicles are responsible immersion advertising caravan, electric skoda on public limits on the route. With the autonomy of the Skoda today, we make the stage largely without recharging. After arrival, we take a point by Talkie for each vehicle. There is a kind of eco-driving competition.”

Review on arrival in Vire, we finish the stage with 49% of autonomy, despite 201 km of course. “Tonight, on the road to the next step, we will load our cars on highway terminals. In 15 minutes maximum, we will have refueled. It will be an opportunity to have a coffee and take a short break”.

In 2025, even the “130 year old” anniversary tank was 100 % electric. And after the Tour? The vehicles are either reused for the following edition. given to the original state to be sold in the ŠKODA network. Clément, like many team members, thinks he is stacking next year. But what are the qualities required to immersion advertising caravan, electric skoda be part of the Skoda caravan?

“The number one criterion is to be nice. You have to like to live in community for three weeks. You have to be in good shape, because it moves non-stop. Being comfortable orally, because you do the show. And if you know how to drive, it’s a big advantage too.”