Meanwhile,
Increased competition wirelessness | cogeco:
Cogeco officially introduces its mobile service to Canada this Wednesday with a free year’s launch offer targeted for its existing customers. Meanwhile, those who will also be able to subscribe to the company’s internet service.
Posted at 9:00 a.m.
“The cell phone is not available for a customer who does not have the internet at home with us. Therefore, ” said CEO CEO CEO, Frédéric Perron.
Three plans are offered to launch the wireless service.
The first is an unlimited call and text plan without data for $ 19 per month. Similarly, The second package includes increased competition wirelessness | cogeco 10 GB of data for $ 29 per month. Furthermore, while the third comes with 20 GB of data for $ 39 per month.
The first two packages are offered with a free one -year launch offer. Moreover, the customer must provide his device, because Cogeco does not sell a phone for the moment.
These are grouped offers, but without contract. In addition, The customer can decide to cancel at any time.
It is a loyalty offer for our customers. Moreover, In all honesty, we don’t do so much money on this.
Frédéric Perron. Therefore, CEO of Cogeco
Although he concedes that the launch of the wireless service is first of all a defensive gesture, Frédéric Perron believes that this increased competition wirelessness | cogeco is an attractive offer for several reasons.
“First a year ago. Moreover, And data not used for a month can be postponed to the following month. There is no loss. The packages are affordable and without surprises. Before any additional costs, the customer must say yes. »»
His colleague Nancy Audette, leader of growth at Cogeco, abounds in the same direction. “The price in itself grouped with the Internet becomes quite unbeatable. Our Internet subscribers have everything in taking the mobile because the monthly bill is really better than if we separate both. “says this ex-vice-president and director general of Fido Mobile in Canada.
For comparison. Cogeco’s wireless packages are essentially equivalent, for example, to those of Fizz, the Wireless and Lear Internet brand of Videotron (Quebecor).
Increased competition wirelessness | cogeco
A request that goes beyond expectations
Frédéric Perron does not want to publicly reveal his expectations for wireless service. but is nevertheless enthusiastic.
“We started a pre -registration campaign a few months ago when interested customers could. give us their contact details to be informed at the time of launch. What I can share is that demand was much higher than what we expected, “he says.
Cogeco has already had a few hundred Wireless subscribers who have mainly participated in. the pilot project of the product for some time.
The official launch takes place first in 13 Quebec and Ontario markets.
These markets are Alma. Magog, Rimouski, Saint-Georges, Saint-Hyacinthe, Saint-Sauveur, Sept-Îles and Trois-Rivières in Quebec, and Brockville, Chatham, Cobourg, Cornwall and Welland in Ontario.
A large -scale geographic deployment in all the markets in these two provinces where. Cogeco already offers the Internet is planned in the fall.
It is not in Cogeco’s plans to build new networks outside Quebec. Ontario, and Telus is the main partner of Cogeco for the launch in wireless.
“We have the option over time to add other partners,” says Frédéric Perron.
“We also have the option of building our own laps. We will not do it everywhere. but in the places where we have a lot of customers, we have this option. And outside Canada, we have a partnership with AT&T, for example. »»
The expansion of Cogeco’s activities in the country in wirelessness occurs while the market has become more competitive.
The pressure is strong on large Canadian telecommunications companies such as Bell. Rogers and Telus since the expansion of Videotron outside Quebec in wireless two years ago, but also because of the slowdown in demographic growth linked in particular to Ottawa policies on immigration.
“It’s been years since customers who have the Internet with us asking,” replied Frédéric Perron. They also want to buy wireless with us. It’s much simpler for them. »»
Cogeco launched its wireless service in the United States last year.
Increased competition wirelessness | cogeco
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