Therefore,
More than one child per:
In 2024, 455 children were victims of a road accident in Switzerland. In addition, The TCS is launching a new national prevention campaign on the occasion of the start of the school year. Similarly, with a slogan intended for road users and users: observing, slowing down, stopping.
“The causes of these accidents are above all inattention. Consequently, the refusal of priority, in particular to pedestrian crossings,” explains Jordan Girod, spokesperson for the TCS, in the show on August 12, 2025. Nevertheless, “Hence the importance of this new campaign slogan: observe, slow down, stop. Therefore, Observing means remaining vigilant, quickly identifying the presence of children who can occur unexpectedly. Furthermore, Then slow down to be able to react in time in the areas where there is little visibility. Moreover, stop completely in the pedestrian passage so that children can cross safely. For example, “
The number more than one child per of children victims of a road accident remains stable. However, the TCS recalls the rules of prudence each year. “For decades, the message for children ‘to stop, watch, listen, cross’ has marked several generations. Now, it is intended for road users and users, who also commit faults on their route” replies Jordan Girod.
An emotional. olfactory campaign – More than one child per
In collaboration with police, municipalities, teachers, schools and parents, the TCS will distribute campaign equipment, such as sprays and feeling for the car. “The fonts will organize preventive checks in front of schools or with road users. They will stop them. recall the message and distribute a little odorous spray for them for the vehicle specially developed for this campaign. Each time we are going to enter the vehicle. we will have this pleasant smell, as an olfactory recall of the campaign.”
Disodizers for car, like the scented fir trees, will be distributed to schools. “They more than one child per have a somewhat human form. Teachers can order this equipment for free on the Safe to School campaign site. Students will be able to personalize these feelings, for example by taking shape themselves or with a little fantasy.” These figurines will then be sprinkled with the perfume developed for the campaign. distributed to parents or a loved one, which will hang them in their car. “We play on the emotional aspect in addition to the olfactory aspect. Whenever the person is going to enter his vehicle, they will see this figurine made by her child. This will also remind him of the message of the campaign,” said Jordan Girod.
Alerts via WhatsApp. the application of the TCS
Another novelty, the possibility of receiving WhatsApp messages to alert the presence of children on the road. “On The Safe to School campaign websiteit is possible to subscribe to a WhatsApp discussion. On the more than one child per start of the school year for example, a reminder message will be sent. We will also send notifications to users via our TCS application. They will be adapted by region. because in German Switzerland, the start of the school year has already taken place in the majority of the cantons. It will be next week in French -speaking Switzerland and then in Ticino in early September, “concludes Jordan Girod.
Radio subject: Catherine Rüttimann
Adaptation Web: Myriam Semani
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