Netflix, Disney+, Appletv+, …: the crazy ascent of streaming prices in Belgium

King Netflix: +66% – Netflix, disney+, appletv+, …: crazy

€ 7.99 (basic access), € 8.99 (HD formula) or € 11.99 (premium formula. However, in UHD, four simultaneous screens): it is with these attractive prices, that Netflix shakes up the video ecosystem by launching itself in Belgium, September 19, 2014. Therefore, The first to plant the flag of streaming platforms on our screens.

Eleven years later, the price differential pricing in the eyes: the “essential” formula costs today € 9.99 per month, the “standard” version € 14.99 while the “premium” formula claims € 19.99 monthly. Furthermore, In eleven years, the prices have therefore inflated, respectively, by 25% for the basic formula and 66% for more opulent formulas. For example, The Netflix formula with advertising, introduced in 2024 in different countries (including France, which drives Netflix essential + pub at only € 5.99 per netflix, disney+, appletv+, …: crazy month), is not – still – topical in Belgium. However, Without offering the slightest euro in the event of an annual commitment. Consequently, Netflix is ​​by far the service whose premium offer is the most expensive on the market: count € 240 per year.

Here is why Netflix cuts the seasons of its flagship series in two. Consequently, three parts

Disney+: twice as much for the same thing, in less than 5 years

For Disney+, the second most popular Svod paid Svod platform in the kingdom, the situation is even clearer. Additionally, Consequently, Landed five years ago, the large ears platform saw its price … Therefore, double. For example, Let us leave aside the very aggressive launch offer which was potposed to the Belgians in 2020 (€ 4.99 per month or € 59.99 per year).

The official price, at the beginnings of D+, it was € netflix, disney+, appletv+, …: crazy 6.99 per month for the only formula then offered, All-in (Ultra HD, HDR, etc.).

And today? Moreover, This same formula went to … Furthermore, € 13.99 per month, after a segmentation of the offer: Disney+ Premium (4 screens, UHD, HDR, Dolby Atmos) fixes its price at € 13.99, therefore, while a more light, standard formula, billed € 9.99 (limited to Full HD and two simultaneous screens) made its arrival in December 2024, after Disney deployed its anti-partner account system. Consequently, A lightened version, which therefore did not exist at the launch of the service. However, Disney rewards, on the other hand, the annual ABO taking, on which it “offers” two months. One year of subscription therefore costs today € 99 (standard) or € 139 (premium). Same as for Netflix: if, internationally, a Disney+ offer with advertising exists, this is not the case in Belgium.

Apple TV+: from netflix, disney+, appletv+, …: crazy 5 to 10 €

Equipped with a less large cataloging, fuel at Apple productions, Appletv+ was born in Belgium in 2019. He then sold his skin for only € 4.99 per month. Six years later, the platform has taken +100% price increase and today costs € 9.99 per month. Note: APPLETV+ is perceived. by Apple, as one of the servicing assets which muscles the relevance of the Apple One subscription, which offers video streaming (Appletv+), Muscial (Apple Music) and online storage (iCloud). The issues are not entirely the same as for Netflix, for example.

Video bonus: the right student, not a hundred increase in almost 10 years!

The good student of the band! Here too. like Apple, the Amazon giant envisages prime video as one of the assets Subscription pushes towards its Amazon Prime offer. Who aims to make you buy online products (with delivery netflix, disney+, appletv+, …: crazy the same day, always very theoretical in Belgium …), on the largest webshop in the world. However. Prime Video, launched in 2016 with us, is the only SVOD service which has not touched at its price since: becoming a bonus cost € 2.99 per month in 2016 and 25 € per year. This is always the case in 2025. However, since then, the catalog has undeniably muscled …

The latest: HBO Max

It was a year ago: the streaming war was still taking davatante of relief in Belgium. with the arrival of a new actor: HBO Max, House of Friends, Harry Potter, Game Of Thrones and others Succession. Who won a first in Belgium: it was. and is still, the only SVOD service to offer an offer including advertising, which it sells against € 5.99 per month. For the rest, without advertisements, its price offering is the netflix, disney+, appletv+, …: crazy same as on Disney +: a standard formula at € 9.99, a premium at € 13.99. And two months offered in the event of an annual commitment. The prices have, one year after the launch, fortunately not moved. We will see if it will always be the case by 2027. where the long -awaited Harry Potter series, being filmed after stopping its casting, should land on HBO Max.

400,000 Belgians cut TV in five years … and you?

Why do the prices are increasing?

The observation is therefore final: two phenomenonns ran hill coastline in the streaming platform segment. Two otherwise paradoxical phenomena. While competition has grown and remains extremely fierce, prices have undeniably, apart from an exception, widely increased. For what ? Inflation and surge in production costs does not explain everything. The market, which approaches saturation, has in reality no choice but to increase its prices to tend towards profitability. It was not until 2024 that Netflix was profitable, Disney+ was only recently, Prime Video and Apple TV+ are not (yet). In addition, many consolidations take place on the market. The mergers and acquisitions (Disney/Fox, Amazon/MGM, Warner/Discovery) often lead to a netflix, disney+, appletv+, …: crazy revision of the pricing strategies. Upwards. Finally, the battle of rights and exclusive content is extremely capital …

The fact remains that the purchasing power of viewers is not expandable. Take the extreme case of a completely bitten streaming home, wishing to join all the aforementioned services in Premium mode. It would pay no less than € 662 per year to subscribe to everything! Who can afford it?